Earlier quoted context omitted.
Tangent: why is AR so attractive to people? Or, why is the idea of AR so attractive to people? We haven't seen much AR yet. Magic Leap was faking it. The Microsoft Hololens had some great demos, but was too expensive and not very useful. Google Glass was somewhat useful but socially unacceptable. Pokémon GO was wildly successful but googles are still too expensive for it. OK, so you can annotate the world. Now what?…
Magic Leap was real. It just kinda sucked.
https://youtu.be/watch?v=GbpqwUUfMAQ
The Magic Leap they actually delivered: