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TikTok owner ByteDance sees its earnings double in 2020

bbc.com

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Re: TikTok owner ByteDance sees its earnings double in 2020

#101

Post by 1915cb1f »

nith3n wrote: post #92
MasterScrat wrote: post #70

Earlier quoted context omitted.

It's super interesting to compare it with Facebook's attempt at the same mechanisms with Instagram Reels: - terribly redundant content (as in, I see multiple times the exact same content from different accounts) - content ripped off and reposted from original creators by spam accounts - complete destruction of the original Instagram app to try to force-feed Reels down your throat TikTok looks so simple when you use i…

You should also see the pathetic copycat feature YouTube has created called the shorts. Facebook's attempt with short videos and reels is not much better either. Why does every company feel the urge to copy this and also fail so badly at this

Are youtube shorts a failure? They seem to be immensely popular in terms of views/engagement.

Reminds me of how people would deride Instagram for copying Snapchat stories, yet far more people probably use Instagram stories than snapchat and are perfectly satisfied with the UX despite it being a blatant copycat.

Re: TikTok owner ByteDance sees its earnings double in 2020

#103

Post by madeofpalk »

ralusek wrote: post #22

So I've learned that TikTok allows copyrighted music to be played in videos, and just gives a cut of the revenue to the label. Why don't more social media have this arrangement? YouTube not allowing copyrighted music is insane to me. Just give the label a large fraction of the revenue from the watch time during the time that their music was playing. How hard can it be to negotiate this arrangement?

> YouTube not allowing copyrighted music is insane to me. Just give the label a large fraction of the revenue

Youtube does exactly this. Upload music owned by labels that Youtube has a deal with and they'll get revenue.

Re: TikTok owner ByteDance sees its earnings double in 2020

#104

Post by belval »

hcarvalhoalves wrote: post #94
belval wrote: post #29

I hate TikTok because it's so good. It's a frictionless content pump that we can open and doom-scroll for hours. I have never seen such a beautifully crafted user experience, from the recommendation algorithm that is top-notch the content that is catchy and highlights trends without overdoing it and the absence of political content if you don't engage with it (or maybe there is none at all). I don't have it on my pho…

Having people spend their attention span w/ "fun" content – as opposed to political / critical – seems perfect for a dystopian state.

It's highly debatable that the current twitter mobs are doing anything but alienating the wider population to their cause.

Liking or retweeting some police abuse video has about the same impact as liking a picture about famine in Somalia, the dopamine hit is just stronger.

Re: TikTok owner ByteDance sees its earnings double in 2020

#106

Post by dntrkv »

MasterScrat wrote: post #70
belval wrote: post #29

I hate TikTok because it's so good. It's a frictionless content pump that we can open and doom-scroll for hours. I have never seen such a beautifully crafted user experience, from the recommendation algorithm that is top-notch the content that is catchy and highlights trends without overdoing it and the absence of political content if you don't engage with it (or maybe there is none at all). I don't have it on my pho…

It's super interesting to compare it with Facebook's attempt at the same mechanisms with Instagram Reels: - terribly redundant content (as in, I see multiple times the exact same content from different accounts) - content ripped off and reposted from original creators by spam accounts - complete destruction of the original Instagram app to try to force-feed Reels down your throat TikTok looks so simple when you use i…

This is largely due to the fact that "Reels" is an add-on feature to the rest of the Instagram app, rather than its primary focus like it is on TikTok.

TikTok was built around this flow. Its community culture expects the content to be in a certain format and will self-moderate via metrics such as likes, comments, views. The UX of the app itself is built around this content. There are no distractions.

Instagram on the other hand has a very different community, with different culture and expectations. The content creators on Instagram may not be as familiar with the content that is conducive to the Reels format. The UX of Reels on insta is also an add-on feature. You're not opening instagram to interact with Reels, you have different intentions. Whereas when you open TikTok, you are there for one reason, so the app is built around that one flow.

Re: TikTok owner ByteDance sees its earnings double in 2020

#107

Post by dntrkv »

nith3n wrote: post #92
MasterScrat wrote: post #70

Earlier quoted context omitted.

It's super interesting to compare it with Facebook's attempt at the same mechanisms with Instagram Reels: - terribly redundant content (as in, I see multiple times the exact same content from different accounts) - content ripped off and reposted from original creators by spam accounts - complete destruction of the original Instagram app to try to force-feed Reels down your throat TikTok looks so simple when you use i…

You should also see the pathetic copycat feature YouTube has created called the shorts. Facebook's attempt with short videos and reels is not much better either. Why does every company feel the urge to copy this and also fail so badly at this

Because sometimes it works. Instagram stories being a great example of this. Though once the functionality of an app gets diluted enough, like with Instagram and Facebook, each additional feature becomes less competitive.

Re: TikTok owner ByteDance sees its earnings double in 2020

#108

Post by dntrkv »

rapsey wrote: post #99
madeofpalk wrote: post #97

Earlier quoted context omitted.

> What I love about tiktok is how they've managed to ban all political content. This is... not my experience with TikTok at all. I think what you've just described is your own little filter bubble that Tiktok presents. My Tiktok is very gay . Not that that is political, but I get a lot of trans rights content, queer issues/advocacy, BLM content, pro-choice content, "landlords are evil" content etc etc and usually its…

You say it is not your experience then you say you don't get political content.

> but I get a lot of trans rights content, queer issues/advocacy, BLM content, pro-choice content, "landlords are evil" content

Re: TikTok owner ByteDance sees its earnings double in 2020

#109

Post by dntrkv »

nemothekid wrote: post #19
rapsey wrote: post #3

TikTok is a social network that could not be made by an American company, due to its complete disregard for free speech and embrace of censorship. This is a major part of its success, due to not allowing its network to deteriorate into culture wars and general unpleasant behaviour. I suspect any future social network much like TikTok will have exclusion as a major feature.

> TikTok is a social network that could not be made by an American company, due to its complete disregard for free speech and embrace of censorship. Huh? Are you just going to ignore Vine? Twitter completely screwed the pooch on Vine by not paying creators which drove many high profile influencers to move to Instagram. To attribute TikTok’s success to censorship is to eagerly insert your own political bias into their…

> Twitter completely screwed the pooch on Vine

All of the complaints about Google's shuttered apps pale in comparison to this one.

Vine had the best community of any of the major apps, back then, and arguably even now.

I understand they had trouble monitizing it, but it had a strong, vibrant community, even when they shut it down. If they hadn't neglected it for so long and iterated on the concept, they could have easily been TikTok today.

Re: TikTok owner ByteDance sees its earnings double in 2020

#110

Post by zajd »

zffr wrote: post #33
ericls wrote: post #12

It’s easy to make money if you can sell addictive drugs before they are categorized as such.

Easy? I would push back on that. TikTok has built a great app, a community of creators, an audience to consume content, and relationships with advertisers to generate revenue. They have made careful design decisions to engineer how addictive it is. This is hard work, and few companies can pull it off.

> They have made careful design decisions to engineer how addictive it is.

Again, easy because this is all legal. It's like putting nicotine or opiates in McDonalds cheeseburgers and being amazed people keep coming back for them. Of course they will, the shit is ultra addictive and we all know it.

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