Earlier quoted context omitted.
This is the exact same stupid thing that happened with DSLR cameras. Old SLR cameras had a ring around the lens for f-stop and another dial on top for shutter speed. New DSLR cameras even now hide all that stuff in a menu on the touch screen, as if it isn't something you want to change ALL THE TIME - and develop instant muscle memory for.
Could be they want you to buy their Pro item where the actually offer reasonable affordances? Most "pro-sumers" wouldn't bother to adjust what the auto-focus calculates anyway.
I was using those dials all the time as a 16 year old learning to use a camera. It's really easy - especially when you can set one of them to auto and just control the one you care about - plus so quick when they're on a dial.
But I can believe no one wants to do it now, it's amazing how much a bit of tactile feedback can make a task 100X easier, and something you can do instinctively.