If we ignore all this culture war bullshit for a minute there's a really fascinating issue here. The concrete issue is flight search. When you google "flight from a to b", rather then seeing search results linking to websites for flight search, the first thing you see is the results of Google's own flight search. Is that wrong? What about image search? When you search for "skyline berlin", you'll see images of berlin…
https://www.frommers.com/slideshows/848046-the-10-best-and-w...
This is interesting because I always thought Matrix from ITA Software, a company Google acquired in 2010, was quite useful.
Wonder if links to Skiplagged get subjugated in Google SERPs.
If Google thinks it can replace other websites by providing better alternatives, that's great. But then the company should get out of the way and let users have a neutral source for a comprehensive inverted index of the rest of the web. If there is nothing else better out there, then let web users determine that for themselves. The index should be a public resource not controlled by one company that can see what users are searching for and engage in "front-running". (Websites that allow crawls by Googlebot, sometimes exclusively, are of course enabling the Google monopoly.)
1. Google bought Frommers in 2012 and nearly killed it. Thankfully the founder reacquired the rights.