> Equipment manufacturers collect lots and lots of data about soil, weather, yields, and other factors, which they can then share with or sell to “affiliates and suppliers.” So a company selling seeds (with a no-reselling clause in their contracts) could buy that information, make a good guess at a farmer's profit margin, and individually adjust their pricing to the maximum that each farmer would be willing to pay. Y…
Solution here is to not allow for the asymmetry. So much of society’s ills are caused by incentives to keep information asymmetric, so that market participants cannot make optimal (to all) informed decisions.