The article is trying to make the case that the problem is that the "Reject All" button is difficult to find on the cookie popup and it's the site's fault for that. No. Let's make one thing clear. The problem is with the popup itself, with the fact that it exists. And it exists because the bone-headed law that required it: the GDPR. The fact that the very first decision I have to make when visiting a website is about…
The web should not be an ad marketplace that just happens to have content. The favoured rhetoric of the giant corps is that ads pay for the free content, which is balderdash. It's because these gigantic websites are little more than platforms sucking the air out of the web. You and I produce and consume the actual content. We can't allow middlemen to hold us hostage because they want more ad revenue.