Earlier quoted context omitted.
>The problem was 100% insufficient ecosystem support. The root cause of which is insufficient Microsoft support. If they had stuck with it and kept investing for 10 years and kept up their investments in physical stores where people could go to buy non malware laden products and get tech help, I think they could have been a 3rd option in today's market.
Microsoft couldn't get over the hurdle that US phone carriers refused to sell a 3rd option at all , no matter how much money or time they threw at that problem. They could invest in physical retail Microsoft Stores all they want, but they were locked out of the stores US consumers actually buy that hardware form factor from, and in many cases they couldn't even get SIM cards for most of the US networks even if they d…
Samsung's dream is for you not to buy an Android phone that happens to have been built by Samsung but a Samsung Phone running Android. That's why they try so hard with their vocal assistant.
Win Phone offered OEMs the option of shipping glass slabs that were competing on price and specs (just like the PC market!) while Microsoft would own all the value added on top. By the time Microsoft started shipping it's own hardware, it was too late.