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Earlier quoted context omitted.
This line of reasoning is how to tell the difference between a manager and an engineer :)
An engineer should recognize what is worth their time. If setting this up takes more than 5hour a year of time to setup and maintain then it’s not worth it. You’ll be wasting money
e.g. email security software driven opens and clicks are registered as human by CC's reporting tools (GUI and API).
Earlier quoted context omitted.
This line of reasoning is how to tell the difference between a manager and an engineer :)
And then, it is not even your own solution, but AWS SES. I have been running mail servers for 20+ years, sending volumes that would have made me multiple times bancrupt if I was doing it via Mailchimp or SES.
Also, 20 years ago running your email server was way easier than now
Earlier quoted context omitted.
This line of reasoning is how to tell the difference between a manager and an engineer :)
An engineer should recognize what is worth their time. If setting this up takes more than 5hour a year of time to setup and maintain then it’s not worth it. You’ll be wasting money
500€ is 5 hours of labor. If you are skilled and everything works right away you may only spend 2 hours on the self-maintained solution which means you save 3 hours or in other words … nothing. You also have to maintain/update the system, maybe spend time teaching other people. It’s not worth the effort. If you don’t have expert knowledge in the required tools/services, it will take much longer than 5 hours to set up…
One-to-many email solutions are crazy: it's either some crap or super expensive marketing software. We all wish there was something a bit better.
I felt like SES is more careful in vetting their customers to prevent shared IPs being polluted.
It's similar to Mailtrain in that it uses your Amazon SES account to send the mail, but it's a managed SaaS so you don't have to worry about keeping your server patched or accidentally wiping out your subscriber list.
I've been migrating all my lists out of MailChimp and into EmailOctopus over the past six months, and I've been happy with the service. One nice perk is that you can disable view and click tracking, giving back some privacy to your subscribers. Their API is also the nicest of any providers I looked at.
To send 4k emails a month a 1€/month VPS running Exim is enough and takes 1h to set up. The real advantage is to have control over your own infrastructure and ensure the privacy of your reader base. The drawback is having to monitor blocklists and the reputation of your server IP address.
> To send 4k emails a month a 1€/month VPS running Exim is enough and takes 1h to set up. You can use a VPS for web projects. For e-mail you'd want a dedicated server with a separate IP that is going to cost you €40/month. Yes it may take 1h to set up, but gaining reputation takes time - you definitely won't be able to reach all recipients within one hour of purchasing the server.
I sent emails from a VPS for years without issues. I stopped purely because Fastmail had better software and cheaper storage.