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Why does every advert look the same? Corporate Memphis

wired.co.uk

171–180 of 195 posts

Re: Why does every advert look the same? Corporate Memphis

#171

Earlier quoted context omitted.

I wouldn't tar all of design theory with the brush of being Kabbalistic medieval-metaphysics-like random intuitive associations. Only some of it is like that.

Hey now, medieval metaphysics got us Occam's razor...

And nuclear physics got us the nuclear disarmament program.

Re: Why does every advert look the same? Corporate Memphis

#172
post #58

Earlier quoted context omitted.

I'm glad I wasn't the only one who detected the scent of what I call "arthouse wankery" here. This is popular for the same reason flat UIs are popular - they're easy to create, blandly inoffensive, and convey "modern" to the viewer.

Seriously. It has a lot more to do with the idea too that if you look similar to other big companies who are using it then you'll get a modicum of a trust factor out of the gate than some nefarious psy op.

Same reason everybody went with Bootstrap, Stripe included.

Re: Why does every advert look the same? Corporate Memphis

#173
post #46
post #3

The name refers to how it resembles the work of https://en.wikipedia.org/wiki/Memphis_Group

Tim Burton's movies often have aesthetic mini-manifestos embedded in them. For example, Beetlejuice represented the reverse of the classic "ghost story", one in which the ghosts were sweet, earnest, and identifiable while the living people were horrid and monstrous. So for the Maitlands, Burton chose the aesthetic of their traditional Victorian Connecticut home with all its understated ornateness. The building has "c…

I never heard about the KPMG theme song before. Now it feels like a parody of "Corporate Music - How to Compose with no Soul" https://www.youtube.com/watch?v=AIxY_Y9TGWI

Re: Why does every advert look the same? Corporate Memphis

#174
I like this style but in a twisted way. It allows me to immediately detect a low quality stuff produced by numerous (tasteless) companies. This is a strong signal I just cannot ignore. If a company chooses to blindly copycat the templated low quality crap, this says a thousand words.

Re: Why does every advert look the same? Corporate Memphis

#176

I hate Corporate Memphis as much as the next person but > “Isometric perspective is interesting, because nothing recedes to a vanishing point,” Rudnick says, “and therefore it also eliminates the variable of time.” He points out that this type of design is particularly popular with fintech and mortgage companies – playing down the passage of time is particularly advantageous to firms selling financial products that y…

I'm glad I wasn't the only one who detected the scent of what I call "arthouse wankery" here. This is popular for the same reason flat UIs are popular - they're easy to create, blandly inoffensive, and convey "modern" to the viewer.

Honestly this is the point the article makes in all but 2 or 3 paragraphs.

Re: Why does every advert look the same? Corporate Memphis

#178

I hate Corporate Memphis as much as the next person but > “Isometric perspective is interesting, because nothing recedes to a vanishing point,” Rudnick says, “and therefore it also eliminates the variable of time.” He points out that this type of design is particularly popular with fintech and mortgage companies – playing down the passage of time is particularly advantageous to firms selling financial products that y…

I'm glad I wasn't the only one who detected the scent of what I call "arthouse wankery" here. This is popular for the same reason flat UIs are popular - they're easy to create, blandly inoffensive, and convey "modern" to the viewer.

Well, it feels modern now.

In 2030, it will feel clunky and old, to the sort of people who pay attention to these things.

2030 designers:

Ugh, you're still using squircles? Your icons should have translucent gradient blurred backgrounds!

Everyone knows large x-height sans serif fonts are untrustworthy lawyer text. Small x-height grotesks convey likeability.

Re: Why does every advert look the same? Corporate Memphis

#179
Here's another perspective: this type of art style is in my opinion, quite childish and immature. It lacks detail, uses limited colors, and most often depicts people playing, or having fun. To me it represents the on-going "dumbing down" of tech. It shows how tech companies view their customers/users - children who need to be told what to think, what to buy, and how to behave.

Re: Why does every advert look the same? Corporate Memphis

#180

Earlier quoted context omitted.

I think it'll stay for next year too, considering how many years anti-racism has been on trend.

Racialization - making everything about racial characteristics and pitting races against each other - is what has been 'on trend' recently and the world is a poorer place for it. Anti racism has been around forever and always should be, because drawing attention to and excluding people due to their race is completely unacceptable in liberal democracy merit based societies.

That’s actually not what racialization means. Racialization is the creation of race as a social construct. “Racial characteristics” aren’t fixed; the Nazis considered Jewish people a “race” despite what they looked like.

Race isn’t a real thing. It’s something we made up because it was a justification for why it was ok to oppress people with the characteristics we dislike (we tried enslaving people with lighter skin; turns out they were able to escape and blend in with the population).

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