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Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

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201–210 of 371 posts

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#201

Earlier quoted context omitted.

Oof, they had better be careful, this is absolutely cut-and-dry monopolistic behavior.

Especially considering that the competition has money. Lots of money.

The competition is probably equally averse to attention from antitrust lawyers.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#202

I think this speaks to the power of defaults. 96% of users have not turned this on because they didn't even know that its disabled, and when an app asks you if they can track you, the response is going to be a strong no. The reality is that FB's entire business model has been predicated on the default being that tracking is allowed. If this holds, this will be cataclysmic for FB. You can't have a huge portion of your…

> BTW, this is also why the covid exposure notification apps failed miserably. They should have always been opt-out. If Google or Apple remotely installed a hastily built tracker controlled by a government agency on my device I'd be pretty miffed about it.

Except it wasn’t hastily built, and the tracking isn’t controlled by a gov agency in the nefarious way that you’re implying.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#204

I think this speaks to the power of defaults. 96% of users have not turned this on because they didn't even know that its disabled, and when an app asks you if they can track you, the response is going to be a strong no. The reality is that FB's entire business model has been predicated on the default being that tracking is allowed. If this holds, this will be cataclysmic for FB. You can't have a huge portion of your…

Is there anything to stop gating features/whole apps behind having tracking enabled?

The Apple policy requires that opting out is not treated adversely. See https://developer.apple.com/app-store/user-privacy-and-data-...

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#205
post #175

Earlier quoted context omitted.

I don't really get how trends like this one (and IMO that's just the tip of the ice berg – this is companies preparing for the inevitable legislation that will make most forms of tracking illegal within the next 10 years) don't affect facebook or google stock. This IMO makes two scenarios likely: 1) The market is currently just dragging along, hoping this will all go away and we're really in a major ad-bubble that's…

Why would it affect Google's stock? Google has Android, and is pretty upfront about the fact that they're collecting literally everything you do on your phone. Android still has the largest installed user base, and is still feeding tons of info to FB. FB's stock prices hasn't changed because we haven't seen if this really impacts revenue to FB. We know that banner ads are extremely ineffective. So if FB ads are still…

Not a huge fan of Google, but have to defend them here.

They have a pretty huge privacy section in android settings where you can see exactly what data they have on you and how to opt out and/or delete existing data.

When you set up android, it ask you if your want in or out. You can even set up a new android device without a Gmail account and disable all Google services including Gmail and search. I don't belive you can do this with iOS.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#206
post #175

I think this speaks to the power of defaults. 96% of users have not turned this on because they didn't even know that its disabled, and when an app asks you if they can track you, the response is going to be a strong no. The reality is that FB's entire business model has been predicated on the default being that tracking is allowed. If this holds, this will be cataclysmic for FB. You can't have a huge portion of your…

I don't really get how trends like this one (and IMO that's just the tip of the ice berg – this is companies preparing for the inevitable legislation that will make most forms of tracking illegal within the next 10 years) don't affect facebook or google stock. This IMO makes two scenarios likely: 1) The market is currently just dragging along, hoping this will all go away and we're really in a major ad-bubble that's…

> All the personalized tracking shit can be replaced with a simple "users who clicked on canon printer also clicked on cheap ink refill kits" type of model

That was how it was done for a long time. Advanced tracking was just a way to try and keep increasing revenue.

Whether it worked or not, only the higher ups at these companies can tell... probably.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#207
post #175

Earlier quoted context omitted.

I don't really get how trends like this one (and IMO that's just the tip of the ice berg – this is companies preparing for the inevitable legislation that will make most forms of tracking illegal within the next 10 years) don't affect facebook or google stock. This IMO makes two scenarios likely: 1) The market is currently just dragging along, hoping this will all go away and we're really in a major ad-bubble that's…

Why would it affect Google's stock? Google has Android, and is pretty upfront about the fact that they're collecting literally everything you do on your phone. Android still has the largest installed user base, and is still feeding tons of info to FB. FB's stock prices hasn't changed because we haven't seen if this really impacts revenue to FB. We know that banner ads are extremely ineffective. So if FB ads are still…

Google makes 4 times as much on iOS as they do on Android.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#208

I think this speaks to the power of defaults. 96% of users have not turned this on because they didn't even know that its disabled, and when an app asks you if they can track you, the response is going to be a strong no. The reality is that FB's entire business model has been predicated on the default being that tracking is allowed. If this holds, this will be cataclysmic for FB. You can't have a huge portion of your…

Im not sure why this is cataclysmic for FB - they’re mostly a first party advertiser. App tracking transparency doesn’t prevent Facebook from running ads on their own apps and using SkAdNetwork to track conversions (which works even if the user opts out).

Granted the fidelity and latency of SkAdNetwork is a concern but hardly enough to materially impact the bottom line.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#209
post #133

I'm curious about the 4% of users who enabled it. Did they get tricked into doing so? Was it an accident? Or do some people out there really genuinely want to be tracked?

Facebook is threatening them with a pop stating oping out will require them to make the app subscription based.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#210
post #205

Earlier quoted context omitted.

Why would it affect Google's stock? Google has Android, and is pretty upfront about the fact that they're collecting literally everything you do on your phone. Android still has the largest installed user base, and is still feeding tons of info to FB. FB's stock prices hasn't changed because we haven't seen if this really impacts revenue to FB. We know that banner ads are extremely ineffective. So if FB ads are still…

Not a huge fan of Google, but have to defend them here. They have a pretty huge privacy section in android settings where you can see exactly what data they have on you and how to opt out and/or delete existing data. When you set up android, it ask you if your want in or out. You can even set up a new android device without a Gmail account and disable all Google services including Gmail and search. I don't belive you…

You can set up an iPhone without an Apple account.
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