Analytics suggest 96% of users leave app tracking disabled in iOS 14.5
191–200 of 371 posts
Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5
#192I think this speaks to the power of defaults. 96% of users have not turned this on because they didn't even know that its disabled, and when an app asks you if they can track you, the response is going to be a strong no. The reality is that FB's entire business model has been predicated on the default being that tracking is allowed. If this holds, this will be cataclysmic for FB. You can't have a huge portion of your…
I don't really get how trends like this one (and IMO that's just the tip of the ice berg – this is companies preparing for the inevitable legislation that will make most forms of tracking illegal within the next 10 years) don't affect facebook or google stock. This IMO makes two scenarios likely: 1) The market is currently just dragging along, hoping this will all go away and we're really in a major ad-bubble that's…
Why would it affect Google's stock? Google has Android, and is pretty upfront about the fact that they're collecting literally everything you do on your phone. Android still has the largest installed user base, and is still feeding tons of info to FB.
FB's stock prices hasn't changed because we haven't seen if this really impacts revenue to FB. We know that banner ads are extremely ineffective. So if FB ads are still more effective than that, they will continue to capture the lion's share of ad revenue.
Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5
#193Based on Apple’s job postings I’m beginning to suspect their stance on ads and tracking was nothing more than a clever ruse to weaken competitors while they build their own a personalized ad business for iOS: https://i.imgur.com/y1s9F4J They also just hired Facebook’s first ads targeting product manager to work for their ad platform. I don’t think Apple ads won’t be limited to the App Store within a couple years.
Oof, they had better be careful, this is absolutely cut-and-dry monopolistic behavior.
Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5
#194Earlier quoted context omitted.
The situation likely arose as a tragedy of the commons. It’s why Apple taking the hammer to the business model is worth watching. A dominant platform like Apple has the ability to change the economics so we don’t end up with everything being “free” and trying to learn everything about you. There’s some concern about how Apple is changing the economics of free apps. I personally have always had a problem with free app…
I don't disagree. But, at the same time, especially in a more macro sense, if you theoretically make advertising less profitable, you tilt things towards a world that makes it harder for people to trade their attention for product. So there are fewer options not to just pay money for things. Which is probably fine for most people here, but not everyone.
Sure, you are 100% correct.
My personal story is:
- Initial position 12 years ago: Apple is a closed company and they fight open standards. I don't like them
- Jump head-first into Android starting with the G1 (aka HTC Dream in Canada)
- Get worn down by the constant race to the bottom and by finding out how the sausage is made
- Get an iPhone, which is not my phone of choice, to move away from the data harvesting economy
So for me the entire reason I swapped my Android for an iPhone is to avoid the ad machine.
This will definitely sound tone-deaf, but if you want to trade your attention for apps, you are free to make the same trip in reverse to Googleland ;)
Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5
#195Earlier quoted context omitted.
Apple added an App Store rule specifically to prohibit this, see the first FAQ at https://developer.apple.com/app-store/user-privacy-and-data-...
It is okay for games to have limited gameplay until you use in-app purchases to unlock more features. You could easily have an app that provides a limited bit of functionality, but then allow you to unlock more just by changing this setting. Especially if any of the monopoly cases against Apple forces them to change.
The proper way of handling that would be to show less ads to those who enabled tracking.
Tracked ads have more value because it's more likely that you'll buy something targeted at you. So you need to show less ads compared to untracked ads to extract the same value.
I think that this kind of differentiation is allowed by Apple and probably will be implemented in some apps.
Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5
#196I think this speaks to the power of defaults. 96% of users have not turned this on because they didn't even know that its disabled, and when an app asks you if they can track you, the response is going to be a strong no. The reality is that FB's entire business model has been predicated on the default being that tracking is allowed. If this holds, this will be cataclysmic for FB. You can't have a huge portion of your…
In Israel, covid exposure notification was can't-ever-opt-out. What happened next was people stopped going out with their phones, because any exposure would result in a Police enforced 14 day quarantine
Its a bit shocking. I heard of a gathering that the police caught, because they noticed a large concentration of mobiles in one place.
Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5
#197I think this speaks to the power of defaults. 96% of users have not turned this on because they didn't even know that its disabled, and when an app asks you if they can track you, the response is going to be a strong no. The reality is that FB's entire business model has been predicated on the default being that tracking is allowed. If this holds, this will be cataclysmic for FB. You can't have a huge portion of your…
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Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5
#198I'm curious about the 4% of users who enabled it. Did they get tricked into doing so? Was it an accident? Or do some people out there really genuinely want to be tracked?
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Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5
#199Based on Apple’s job postings I’m beginning to suspect their stance on ads and tracking was nothing more than a clever ruse to weaken competitors while they build their own a personalized ad business for iOS: https://i.imgur.com/y1s9F4J They also just hired Facebook’s first ads targeting product manager to work for their ad platform. I don’t think Apple ads won’t be limited to the App Store within a couple years.
Oof, they had better be careful, this is absolutely cut-and-dry monopolistic behavior.
Especially considering that the competition has money. Lots of money.
Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5
#200I'm curious about the 4% of users who enabled it. Did they get tricked into doing so? Was it an accident? Or do some people out there really genuinely want to be tracked?
This comment on TFA might provide some insight: > I’ve chosen be the 4% of population. I prefer to say to every app “ask not to track” and see what apps are currently trying to track users. Smart, but a bit misguided. In iOS Settings>Privacy>Tracking the text below the toggle for “Allow Apps to Request to Track” says: > Allow apps to ask to track your activity across other companies’ apps and websites. Apps that don’…
I toggled mine on to see which apps would ask to track. My phone says something different than what you've quoted there:
> "Allow apps to ask to track your activity across other companies' apps and websites"