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Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

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Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#81
post #67

My guess is the remaining 4% simply don't know it's enabled -- who would knowingly want apps tracking them?

They are probably developers who make money from ads. Or just people who click Yes to get things out of the way.

There is a variety of reasons one may click "Yes".

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#82

What exactly is the benefit to the average user of not having apps track them? Most people seem to welcome more relevant advertisments, and a significant number of people in my social circle - even in Ukraine - like to purchase products directly from Instagram advertisments. If you can't make money from advertising, and paid apps have an enormous 15-30% commission, how exactly does anyone except Apple make money from…

I think you're framing it the wrong way. You should be asking: What's the benefit to the user (and advertisers too!) of all this tracking and data collection? Adtech often touts "relevant ads." But I think that's a red herring. I'm a fan of The Simpsons. That doesn't mean I want ads for Simpsons stuff following me from site to site. I'd probably get annoyed if I get Simpsons ads on a serious financial website. What's…

It’s a false dichotomy for me. I understand many people make money off it, but I just don’t want to see any ads. And I believe if a person needs something, they should be able to find it. But buying stuff because you see a banner? If the banner was the only reason you bought an item, maybe you didn’t need it in the first place.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#83

What a surprise. If I tell people going to the store that they choose to pay for the products, or not, a lot of people will choose not to. Who would guess that people like free stuff? Apple is disrupting whole economy for apps. It’s a very broken economy, with lots of questionable practices, that’s for sure. But we’ll see if it’ll be net benefit for customers. For sure for Apple, as more apps will have to move to be…

>Apple is disrupting whole economy for apps.

I've been wondering why people aren't asking what kind of data is Apple itself collecting?

Not only from users, but from the marketplace. Shouldn't users also give consent to what they share with Apple? Shouldn't businesses also choose to share info with Apple?

This is gave us a sense of "justice as been done", but now we should look deeply into what the gatekeeper is doing, to what benefit, and how balanced it made the playing field.

Truth be told, I'm biased because I'm always suspicious of Apple because I always believed that unlike what they preach, they put Apple first above everything else... but I only see them getting an exclusive view of user behavior on their devices.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#84

“Allow Apps to Request to Track” [ On | Off ] That’s the setting in iOS under Settings > Privacy > Tracking. What does it actually mean? If it’s turned off, does that means that apps are tracking you since they don’t have to ask? If it’s turned on, does that mean apps have to ask and you can disable tracking per app? Something feels very strange about the way this setting is worded. I’d have excepted something like:…

If it's on and you toggle it to off it triggers the "Do not track" across all apps.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#85

“Allow Apps to Request to Track” [ On | Off ] That’s the setting in iOS under Settings > Privacy > Tracking. What does it actually mean? If it’s turned off, does that means that apps are tracking you since they don’t have to ask? If it’s turned on, does that mean apps have to ask and you can disable tracking per app? Something feels very strange about the way this setting is worded. I’d have excepted something like:…

Yes the wording is confusing. If you turn it off it will block all apps from being able to track you without prompting. https://9to5mac.com/2021/04/26/allow-block-iphone-app-tracki...

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#86
post #70

>The challenge for personalized ads market will be significant if the first two weeks end up reflecting a long-term trend. Adtech is basically highly-paid people sniffing your underwear trying to figure out what you had for breakfast. And they get all indignant when you say "hey cut it out, that's kind of weird."

I think the users have brought it on themselves. Almost everyone wants free content, more, more of it! Just say: “You know what? I’m not gonna watch these cat videos on YouTube cause there’s an outrageous number of ads!” Or (and I’m going to sound crazy) we could skip scrolling Instagram and just read a book or take a walk when we need to unwind. Google search is harder to escape, of course.

TV and radio were successful with ads for a long time without needing to build a profile on every person in the audience

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#87
post #66

Earlier quoted context omitted.

> unless it's directly interfering what they're trying to do That's where the trouble will come. I can see trend emerge where essential functionality could be blocked on account of tracking being disabled. I have some faith policies and people will work against this but i've seen so many dark patterns in freemium that I think this sort of dishonesty could just work.

Apple added an App Store rule specifically to prohibit this, see the first FAQ at https://developer.apple.com/app-store/user-privacy-and-data-...

It is okay for games to have limited gameplay until you use in-app purchases to unlock more features. You could easily have an app that provides a limited bit of functionality, but then allow you to unlock more just by changing this setting. Especially if any of the monopoly cases against Apple forces them to change.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#88
post #16

Earlier quoted context omitted.

That sounds like government interfering with the free market, which is completely unacceptable under any circumstance for ~50% of the population.

Or did the government interfere with the market by not protecting privacy to begin with?

Worse, they interfered with citizen's right to a pursuit of happiness.

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#89

What a surprise. If I tell people going to the store that they choose to pay for the products, or not, a lot of people will choose not to. Who would guess that people like free stuff? Apple is disrupting whole economy for apps. It’s a very broken economy, with lots of questionable practices, that’s for sure. But we’ll see if it’ll be net benefit for customers. For sure for Apple, as more apps will have to move to be…

>Apple is disrupting whole economy for apps. I've been wondering why people aren't asking what kind of data is Apple itself collecting? Not only from users, but from the marketplace. Shouldn't users also give consent to what they share with Apple? Shouldn't businesses also choose to share info with Apple? This is gave us a sense of "justice as been done", but now we should look deeply into what the gatekeeper is doin…

> This is gave us a sense of "justice as been done", but now we should look deeply into what the gatekeeper is doing, to what benefit, and how balanced it made the playing field.

Interestingly, Apple's Ad tracking doesn't show up under 'Settings > Privacy > Tracking' but instead tucked away at the bottom of the 'Settings > Privacy' menu. Apple's tracking also defaults to opt-out instead of the opt-in route taken for other apps.

I am all for providing privacy settings but whats with the double standard?

Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5

#90

“Allow Apps to Request to Track” [ On | Off ] That’s the setting in iOS under Settings > Privacy > Tracking. What does it actually mean? If it’s turned off, does that means that apps are tracking you since they don’t have to ask? If it’s turned on, does that mean apps have to ask and you can disable tracking per app? Something feels very strange about the way this setting is worded. I’d have excepted something like:…

If it’s on, apps still have to ask. Global opt-in is what it used to be.
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