Does this affect Apple's ability to track its users?
Apple asks about some of the tracking items on device setup
Analytics suggest 96% of users leave app tracking disabled in iOS 14.5
61–70 of 371 posts
Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5
#62Around 90% of users will never change a default setting unless it's directly interfering what they're trying to do.
> unless it's directly interfering what they're trying to do
That's where the trouble will come. I can see trend emerge where essential functionality could be blocked on account of tracking being disabled. I have some faith policies and people will work against this but i've seen so many dark patterns in freemium that I think this sort of dishonesty could just work.
Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5
#63Does this affect Apple's ability to track its users?
Not really. But Apple doesn’t use its data to sell you ads. Wait! They actually do. Apple allows targeting ads in the App Store by things that require data collection. So, a better answer might be “not right now” because no one is forcing it to play by its own rules.
> Wait! They actually do. Apple allows targeting ads in the App Store by things that require data collection.
AFAIK Apple's ad targeting is largely based on self-reported stuff like demographic information and what you're subscribed to in Apple News or Music. It's not doing the kind of massive log-ingestion and cross-site tracking to do psychographic profiling that people tend to find most problematic.
Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5
#64>The challenge for personalized ads market will be significant if the first two weeks end up reflecting a long-term trend. Adtech is basically highly-paid people sniffing your underwear trying to figure out what you had for breakfast. And they get all indignant when you say "hey cut it out, that's kind of weird."
Rivaled only by the indignity of those proudly and unironically proclaiming, “I own the result of my HTTP request and consider blocking ads and still taking advantage of not paying for content my god-given right.”
This ain’t it chief
Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5
#65Around 90% of users will never change a default setting unless it's directly interfering what they're trying to do.
My observation is 95% of people will never change a default setting even if it's directly interfering with what they're trying to do. I'm not sure why. Either maybe they don't know that there's a way to change settings, or maybe they're too afraid they'll break something, I don't know. I try to show people where settings are in different apps and opperating systems and encourage them to explore the options, but it se…
I tend to forget how customizable phone settings have become. When I had my first iPhone 3G the settings were quite meager. It feels like by now I'm conditioned to just expect the experience to be consistent throughout the life of the device. The thought of playing with settings rarely occurs to me unless I'm actively having an problem with an app.
Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5
#66Around 90% of users will never change a default setting unless it's directly interfering what they're trying to do.
> unless it's directly interfering what they're trying to do That's where the trouble will come. I can see trend emerge where essential functionality could be blocked on account of tracking being disabled. I have some faith policies and people will work against this but i've seen so many dark patterns in freemium that I think this sort of dishonesty could just work.
Apple added an App Store rule specifically to prohibit this, see the first FAQ at https://developer.apple.com/app-store/user-privacy-and-data-...
Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5
#67My guess is the remaining 4% simply don't know it's enabled -- who would knowingly want apps tracking them?
Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5
#68What a surprise. If I tell people going to the store that they choose to pay for the products, or not, a lot of people will choose not to. Who would guess that people like free stuff?
Apple is disrupting whole economy for apps. It’s a very broken economy, with lots of questionable practices, that’s for sure. But we’ll see if it’ll be net benefit for customers. For sure for Apple, as more apps will have to move to be paid, and give Apple their 30% cut.
Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5
#69>The challenge for personalized ads market will be significant if the first two weeks end up reflecting a long-term trend. Adtech is basically highly-paid people sniffing your underwear trying to figure out what you had for breakfast. And they get all indignant when you say "hey cut it out, that's kind of weird."
Rivaled only by the indignity of those proudly and unironically proclaiming, “I own the result of my HTTP request and consider blocking ads and still taking advantage of not paying for content my god-given right.”
Honest question: are you, or have you ever been (or are you planning to be), someone with a direct financial stake in the ad industry? Employee, shareholder, board member, whatever.
The answer to that question will greatly influence what we think of your witticism in the previous comment :-)
Re: Analytics suggest 96% of users leave app tracking disabled in iOS 14.5
#70>The challenge for personalized ads market will be significant if the first two weeks end up reflecting a long-term trend. Adtech is basically highly-paid people sniffing your underwear trying to figure out what you had for breakfast. And they get all indignant when you say "hey cut it out, that's kind of weird."
I think the users have brought it on themselves. Almost everyone wants free content, more, more of it! Just say: “You know what? I’m not gonna watch these cat videos on YouTube cause there’s an outrageous number of ads!” Or (and I’m going to sound crazy) we could skip scrolling Instagram and just read a book or take a walk when we need to unwind. Google search is harder to escape, of course.