I have tried Beyond Meat. My concern is changing my diet to lock in with a single vendor selling a patented food product with 30%+ margins. Is there a reason this amazing, world-changing, sustainable product isn't being sold at a reasonable or better price than ground beef? Tyson operates at 13% margin. Ground beef is 25% cheaper than Beyond. Compete on price and I will buy it; pretty simple. Otherwise, this all feel…
The company is still developing its products, and the extra margin reflects the fact that it hasn't yet been able to amortize the costs as Tyson etc. have with already established slaughterhouses, monopolies on the business to secure their trade and other infrastructure.
I can not say the same about Beyond Meat with respect to its competitors. It is unfortunate for them.