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Why I Work on Ads

jefftk.com

621–630 of 882 posts

Re: Why I Work on Ads

#621

Earlier quoted context omitted.

You can make similar arguments for almost all jobs. You make cars? You focus on good things like driving to a vacation, but what about all the cars used in drive by shootings? You sell cloud services? You talk about the great websites, but what about all the people who host scam sites on the cloud? You write monitoring software? What about all the people who monitor ad services?

Bullshit. Targeting depressed teenagers with self-esteem issues is not the same thing as selling a car. You cannot be in good-faith with these kinds of arguments.

I think targetting depressed teenagers with something that makes their depression worse is bad.

But advertising mental health apps or government intervention programs doesn't seem intrinsically unethical within limits.

It's almost like the actual unethical item should be regulated!

Re: Why I Work on Ads

#622

Earlier quoted context omitted.

> Ads support free stuff for the poor and middle classes. Rich coastal elites can tell themselves they will pay for everything, and that’s great (most don’t). Why doesn't FB offer a "premium" tier for people to buy their way out of ads?

>Why doesn't FB offer a "premium" tier for people to buy their way out of ads? Warning: here goes my armchair theory. Because as soon as you put a price tag on it, people will instantly see that they can actually get that "premium" tier for free by using an adblocker, which will lead to more people using adblockers. If something is just free, most people don't really care for it. But if it is something that is free w…

A think this is a brilliant hypothesis. It makes a lot of sense

Re: Why I Work on Ads

#623
post #607

The online ad business generally mystifies me. While an awful lot of the internet, especially the surveillance advertising part, looks to be the greatest misallocation of engineering (and other) talent in the history of the world, ya gotta ask about the efficacy. The only reasonably accurate targeting I've ever run into is the occasional ad for something I just browsed on Amazon. I've never clicked on an internet ad.…

I get the sense that it's mostly children and right wing PACs that keep the ad business afloat

As a former child, I don't think I've ever bought or considered buying something because of an ad.

Re: Why I Work on Ads

#624
post #585

Earlier quoted context omitted.

We should not call them Ads. Ads used to be passive, one-way means to turn ones attention to something. Now-days "Ads" are a watching you.

I get your point, but this is inaccurate. Advertizing has always been targeted based on the demographic most likely to see them - deciding to air a TV ad during Saturday morning cartoons, during a football match, or during a soap opera has very meaningful differences. The only change now is that the granularity of information available for targeting has increased.

It used to be surveys few could voluntarily filled out that were interpolated onto similar demographics, or based on purchases.

Now advertisers can track you directly where/when you go, without your permission. Your search and purchase history forever remembered, your location verified, your friends identified.

With such level detail we will soon have custom pricing to maximize profits.

Re: Why I Work on Ads

#625

Earlier quoted context omitted.

Do you have a position on a better alternative business model, or do you feel that a service like YouTube shouldn't exist? It seems to me that YouTube and many of the ad-supported services out there provide broad benefits to people, and I am swayed by OPs point that a regressively priced business model which restricts these benefits to the global rich is a greater disservice.

> Do you have a position on a better alternative business model Sure! Thanks for asking. One idea I like is this: you pay a small, fixed subscription on top of your internet bill. This amount is then given proportionally to the services you visit. This is nice for several reasons: even a small amount (~3-5$) gives a similar or higher revenue for content creators than ads do (a very rough back-of-the-envelope estimate…

I think the catch is the amount would be 10-20x what you're estimating. FB makes something like $10/user/month by itself.

Re: Why I Work on Ads

#626
post #178

Earlier quoted context omitted.

If those are troubling industries (which I agree) it should be illegal to advertise those products. That doesn't mean advertising as a methodology is bad.

What value does advertising produce? I mean it, if advertising magically ceased to exist tomorrow, would anything be worse? Advertising is in itself a manipulative activity, an attempt to pass a worse product as a better one, or to create a demand where there was none, or to persuade someone to do something they otherwise wouldn't.

I think advertising has been crucial to increasing the economic size of the world. It's a valid argument if you think our world is crap, and we should never have switched to bigger civilizations. But the economic growth, driven significantly by increasing the available market for products, has led lots of people out of poverty, spurred innovation, and generally enabled a lot more humans to be born than would have.

Advertising expands markets for goods.

Re: Why I Work on Ads

#627

The online ad business generally mystifies me. While an awful lot of the internet, especially the surveillance advertising part, looks to be the greatest misallocation of engineering (and other) talent in the history of the world, ya gotta ask about the efficacy. The only reasonably accurate targeting I've ever run into is the occasional ad for something I just browsed on Amazon. I've never clicked on an internet ad.…

Generally yes but Instagram ads are somehow amazingly well-targeted towards me. Literally every ad I say to myself "wow, that is actually something I would consider buying" and in certain instances, I have. Outside of Instagram it is exceedingly rare that I would purchase something based on an ad.

https://signal.org/blog/the-instagram-ads-you-will-never-see...

Re: Why I Work on Ads

#628

Earlier quoted context omitted.

Generally yes but Instagram ads are somehow amazingly well-targeted towards me. Literally every ad I say to myself "wow, that is actually something I would consider buying" and in certain instances, I have. Outside of Instagram it is exceedingly rare that I would purchase something based on an ad.

From what I keep reading on HN, Facebook ad network ads (which includes Instagram) are by far the best and most precise in terms of targeting, it doesn't even get close. And from my anecdotal experiences, I have to agree with both you and what I see on HN in that regard. Not only they get the advertisers right up my alley, they even get the exact products I want to click on. For a specific example: I don't get easily…

> and I have no kids

According to their algorithm, you do now.

Re: Why I Work on Ads

#629

Earlier quoted context omitted.

Let's talk about the individual and collective consequences of mass data collection. Are you saying you know something about those? Do tell! Maybe I'm just terribly dense, but I seriously can't think of any reasonable objection to what google does. The best I personally can come up with is that most people don't understand what google is doing and if they did know some of them might object. When I google "the individ…

Are you being sarcastic? You cannot see consequences in the fact of a gigantic tech company having access to: searches, emails, attachments, photos, videos, location, messages, calls, apps installed and their usage, sleep schedules, driving styles, medical records, and about 1001 things I forgot to mention?

As long as they're not doing anything illegal? No.

Re: Why I Work on Ads

#630

Earlier quoted context omitted.

> Ads support free stuff for the poor and middle classes. Rich coastal elites can tell themselves they will pay for everything, and that’s great (most don’t). Why doesn't FB offer a "premium" tier for people to buy their way out of ads?

>Why doesn't FB offer a "premium" tier for people to buy their way out of ads? Warning: here goes my armchair theory. Because as soon as you put a price tag on it, people will instantly see that they can actually get that "premium" tier for free by using an adblocker, which will lead to more people using adblockers. If something is just free, most people don't really care for it. But if it is something that is free w…

Except you can't really do this with FB - they serve the ads from the same place they serve the content. AFAIK, ad blocking in FB/IG/WA doesn't work except on Desktop?
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