Live data from Hacker News

Amazon knew seller data was used to boost company sales

politico.eu

321–330 of 466 posts

Re: Amazon knew seller data was used to boost company sales

#322
post #182
post #52

Earlier quoted context omitted.

Amazon the marketplace isn’t terribly innovative. It’s a marketplace supported by fantastic logistics, and most of it is backed by USPS anyways. There’s only so much you can do to remove the pains from buyers, sounds like we’re there.

> and most of it is backed by USPS anyways Amazon does not do business in US only

Yes, in UK wr have royal mail, and every other functional country has it's equivalent

Re: Amazon knew seller data was used to boost company sales

#323

Thought exercise because I legitimately struggle with this. Is this fundamentally different than Costco using sales data to choose which Kirkland products to launch/sell? If so, how? If not, then why do we not pursue Costco with the same gusto as Amazon? To me this behavior by Amazon seems worse, but I can't figure out why.

This is a good question. It rests on an implicit assumption that we think Amazon's behavior is anti-consumer ("bad") and Costco's is not ("good").

But perhaps one way to resolve this dissonance is to consider that Costco's behavior is anti-competitive too. They are a beloved brand, but that doesn't mean our emotional attachment to Kirkland products is an accurate reality-based moral stance.

Re: Amazon knew seller data was used to boost company sales

#324

Earlier quoted context omitted.

This just isn't really true. It depends on what type of product you're selling, but there are a huge number of independent ecommerce stores that do extremely well. I sell dog treat mix (coopersdogtreats.com) - I do much better both in terms of margins and overall sales on my own website (with traffic coming primarily via paid FB ads) than on Amazon. That's not even including other huge marketplaces like walmart.com,…

I'm happy to read what you are saying, and stand corrected. I wonder, though. Do you think your experience is typical? Am I wrong to think that your product is more niche and premium than the most products that are sold via the Amazon marketplace? Do you think that you might get more repeat business than most products sold on Amazon? It's been a while since I've looked into pricing for FB ads, but my sense is that a…

I think Amazon's too big and broad to describe any experience as typical, but there are certainly differences in the type of business.

You are 100% right that my products are niche and premium, and that definitely makes a difference. But on the other hand, if you're a startup selling a commodity product, you're in a bad position for a whole lot of reasons other than Amazon.

From an advertising standpoint, you're right - I have the advantage of selling a product that has a high repeat rate, and that's helpful. On the other hand, my AOV is fairly low and my margins are okay but not extraordinary.

I think that the points you're raising here are what matter - not Amazon. If you're in a business that is one of: high AOV, high margin, subscription/frequent repeat customers then you're okay. If you're in a low margin, commodity business and you aren't operating at a huge scale, you're not in a great spot.

Ultimately, I think the actual value added by Amazon for startups is trust - I know that if I order from them, your product will arrive on time, and if there's an issue it'll get fixed ASAP. All of the other stuff, like two-day shipping and customer-friendly return policies, is doable off of Amazon. Even trust is achievable in other ways, though - my company was featured in an Associated Press article that was broadly syndicated, and when I slapped "AS SEEN ON USA TODAY, FOX, KTLA AND MORE" on the top of every product page and the top of my FB ads, it made a huge difference immediately.

And actually now that I've typed that I'll add one more thing in Amazon's favor - ease of use. If you don't know a lot about ecommerce, it's pretty easy to get set up and ship them product. It's also easy to advertise, simply because their advertising is much, much simpler than Facebook. There's no copy and limited ability to use creative outside of your product images, so you don't have to constantly test stuff. While my sales on Amazon aren't high margin, they're also extremely low effort.

Re: Amazon knew seller data was used to boost company sales

#325

Thought exercise because I legitimately struggle with this. Is this fundamentally different than Costco using sales data to choose which Kirkland products to launch/sell? If so, how? If not, then why do we not pursue Costco with the same gusto as Amazon? To me this behavior by Amazon seems worse, but I can't figure out why.

I recall hearing on a radio show a while ago about this topic a lawyer noting that a difference in these cases is that a retailer "takes a risk" in order to get the data, that is that they open up their storefront to this supplier, allocate space for them, and pay the supplier. The only way they learn that the supplier's product could be a success is by selling the suppliers product.

In contrast Amazon takes on zero risk. It snoops on the data of transactions, and then launches competing products.

Re: Amazon knew seller data was used to boost company sales

#326
post #12

Amazon should be nationalized. All these 3rd party companies want is a "farmers market", a stall to sell their wares. Give them the municipal software infrastructure they need to do so and maintain it as a public good.

For one, large government software projects are almost always disastrous, even in developed countries. Secondly, that isn’t what sellers want. Many sellers use Amazon to fulfill their orders. Amazon is far more than just a “market stall”.

"even in developed countries."

I find that UK and USA governments are worse at IT than Russia and Czech Republic. Maybe it's age of the lawmakers, or over-reliance on old sustem, I dont know

Re: Amazon knew seller data was used to boost company sales

#327

Earlier quoted context omitted.

It really feels like you're twisting reality. Amazon went 2 years without paying _income_ tax, not 4. Amazon paid $3.5 billion in taxes in 2019 (some of which was differed, but still owed). That is over 25% of their income that year. Their federal income tax rate came out to 1.6%, but its borderline lying to say "they paid a measly 1.6% in taxes". Amazon is an awful company. There is no reason to bend the truth to tr…

I misread the article, and I'll correct the 4 to 2 years now. Income is income though, not sales or payroll which are the expected and manageable operating costs of overhead and human resources. If I win the lottery, almost 50% of my winnings go back to the state, and I haven't even bought anything with those winnings. What's different about Amazon having a banner year?

Because that's how lotteries work in the US. Companies don't have to be behemoths to pay no tax on income. They just have to post no profits by spending all the money they make on opex and capex.

Re: Amazon knew seller data was used to boost company sales

#328
post #292

Earlier quoted context omitted.

2nd sentence in the article: >“I can’t guarantee you that that policy has never been violated,” 4th sentence in the article: >identifying one case in which an employee used the access to improve sales. So only violated once...

That they are telling us about.

Not quite. Per a secret audit carried out internally and smuggled out.

Re: Amazon knew seller data was used to boost company sales

#329
post #302

The most interesting part of the HN discussion is not about the definition of what Amazon is doing, but the occasional misunderstanding of how large brick and mortar retail businesses operate at scale (see: buying shelf space/payment dependant on sales/etc). There are lots of folks on here that understand what Amazon is doing, less who understand retail businesses mechanisms. I'm not sure what Amazon is doing is lega…

I don't think that's a fair comparison. It would be like if Amazon owned the entire mall, and would kick out competitors and establish their own stores once they become profitable.

Amazon is both a retailer in the sense that they sell products, but also owns the entire marketplace as well.

Re: Amazon knew seller data was used to boost company sales

#330
post #161

Earlier quoted context omitted.

Is there a maxim for this? When a group of people are highly incentivized to do something bad, they'll conspire to do something bad. Don't call me a conspiracy theorist.

Human nature

Utility maximizing entities
Post reply on HN