Well, it's something that is slowly backfiring. It's under the eyes of everyone, and not enforcing such policy will only make it even worse for Amazon itself that eventually will end up selling only non-branded products. Finally it will be only another e-commerce like "ebay" used to be, and something else will replace it. Just enjoy the ride until you can. PS: speaking out of experience, I had one time a talk to a di…
Amazon != AWS. As someone who has access to customer data in AWS, I'm very limited in what information I can access (to the point where it actively makes my job in Premium Support harder than it would be otherwise). I also have to provide a legitimate business reason for access to data. Not only is there an audit trail for what I do internally, but any calls I make to review customer data is published in the customer…
Same company, leadership and culture. If you compete with Amazon, or could compete, it would be pretty stupid to put your jewels on AWS.