Well, it's something that is slowly backfiring. It's under the eyes of everyone, and not enforcing such policy will only make it even worse for Amazon itself that eventually will end up selling only non-branded products. Finally it will be only another e-commerce like "ebay" used to be, and something else will replace it. Just enjoy the ride until you can. PS: speaking out of experience, I had one time a talk to a di…
chose to use MS Azure instead of AWS The article says someone used data from Amazon(the online store), not AWS. You should absolutely use Azure(or GCP) if it makes more economic sense for you but migrating from AWS to Azure because of this may be an overreaction.
Part of it is why would you want to give any competitive knowledge to Amazon with your data or even metadata assuming you encrypt data with your own keys (eg. # of users derivable from # of distinct home/mobile IP address connections to your servers, # of transactions from connections your servers make to payment processors etc).
The other part of it is why add to Amazon's profit margin when it's well known AWS likely subsidizes retail to a large extent.