Earlier quoted context omitted.
Easy! People have lots of different reasons why they may choose not to eat meat or dairy. "Not liking the taste" is one possible reason. If that particular one isn't your reason, then you may still miss the taste/texture of certain foods, so having a substitute helps.
Who said anything about liking or disliking the taste of meat? If you're vegan, you don't want to eat meat, for whatever reason. What sense does it make to then pretend to eat meat anyway? If you like meat so much you just have to have it, then what sense does it make to be vegan? Be flexitarian. Eat meat once a year, every Easter Sunday. Eat vegentarian. I don't know! But at least accept the fact that you can't stan…
I don't really understand it either because I'd usually rather have tasty veggies than imitation meat, but what someone finds tasty is what they find tasty and they don't need to justify it.