Besides the fact that the idea makes no sense, I find it downright wrong that Loopt is enriching itself at the expense of local businesses. Establishments work damn hard to establish a brand, and here is Loopt going around shitting all over them, without consent. This is where I'd hope trademark law kicks in. Here's hoping Loopt gets what's rightfully coming to them.
I find it downright wrong that Loopt is enriching itself at the expense of local businesses It would be impossible for Loopt to enrich itself at the expense of the local businesses. A local business wouldn't take the deal unless they felt it was to their advantage-- unless it was a "win-win" scenario. Let the businesses decide what's at their expense.
Obviously, it doesn't work for us unless it works for both of those groups [consumers and businesses]