We're trying something new and innovative, and of course we'll have to iterate on it. We're moving as quickly as we can to fix this and make it work for consumers and businesses--obviously, it doesn't work for us unless it works for both of those groups. We have a chance to really improve local commerce, and I hope we do. As soon as a business wants to opt out, we block them permanently in the system and remove any p…
Always, always, ALWAYS Opt-in.
Using the names of others to promote yourself until they tell you to stop is unethical and possibly illegal.
This is a stain you can never cleanse from your business. Everyone will always say 'Loopt? Wasn't that the company that used other companies without the approval?' And that's if you're lucky.
Because it if goes any further and a company gets a bad name from this, it'll be 'Loopt? Wasn't that the company that destroyed the reputation of Company X?'
Saying you were 'trying to iterate on it' is not enough. Saying you're trying to fix it is not enough. You need to outright admit how wrong it was and publicly apologize to every company you did this to.