Earlier quoted context omitted.
Why not an investment company that invested in startups and small businesses by pooling the resources of Joe Traders? I would assume that, since much of the smart money right now seems to be in startups, the return can't be all that bad, and you'd have a shot at leveraging three different groups in such a way as to improve all their lives, which would be a neat trick all on its own.
Many companies provide matching funds for retirement accounts, but don't allow you much say in where you invest. You can be given a basket of stocks and told to pick, or told which fund managers you're allowed to use. That aside, individual investors usually like their current funds and are loathe to leave them just for something that promises better results. -- What I envision is a site that simplifies the current t…
You do realize that the 2nd sentence isn't necessarily supporting evidence for the first, that the basket and the funds matter.
Regardless, the big 401(k) providers already have advice services. (Schwab's is provided by a 3rd party.) And, independent financial advisors will take your company's list and generate a plan. (such as ricedelman.com .)
Yes, I realize that there are employers who don't use such providers or won't pay for the advisor service, but how can your service address that problem?