Earlier quoted context omitted.
Wasn't this also the story of a dating site (whose name escapes me. OKCupid? PoF?)? Original owner wrote an article about how paying for a dating site is a bad idea. Money is offered, article disappears. Searching is failing me at the moment edit: Was OKCupid: https://www.themarysue.com/okcupid-pulls-why-you-should-neve...
From the article > 12-moth plan > 6-month plan Why would a dating site have a 12-month plan, and why would a user of a dating site want a 12-month plan? Not only would you hopefully want to be off the site within 12 months, as soon as you found someone compatible, you would hopefully delete the app, but you've unnecessarily paid for months you will (hopefully) never use. I don't understand why anything but month-to-m…
In this context, a "12 month plan" is just their bulk discount.