Earlier quoted context omitted.
It's like Microsoft sponsoring the NFL and so they have to use Surface tablets. That means they don't have Apple, Samsung, Lenovo, and other competitors tablets. Is that anti-competitive? If so, then every business out there must be anti-competitive. Buying ads to get yourself on a higher position in search results, buying ads on TV during primetime slots, and any behavior that makes you look better than your competi…
Demanding a button on the remote is different from paying for advertising.
Anyway it is pointless, because Roku actually charges companies to put a button on their remote[1]. They supposedly charge $1 for the button per customer.
https://mashable.com/article/roku-button-home-screen-adverti...