Earlier quoted context omitted.
From the article > 12-moth plan > 6-month plan Why would a dating site have a 12-month plan, and why would a user of a dating site want a 12-month plan? Not only would you hopefully want to be off the site within 12 months, as soon as you found someone compatible, you would hopefully delete the app, but you've unnecessarily paid for months you will (hopefully) never use. I don't understand why anything but month-to-m…
You're assuming that everyone uses online dating platforms to find one (1) long-term partner with whom they'll be monogamous, which is not the case. There are couples looking for other couples or thirds, there is the BDSM scene with people looking for casual play partners, and so on.
Just sort of overall, when your interest is in building a network, finding people to have casual sex/encounters with, a "stream of people to meet" as someone mentioned below, I think you'd want a different website/UI than these big dating sites seem to offer/encourage. That said, I've never used them, just speculating based on the ads I've seen over the years and how they paint themselves.