Earlier quoted context omitted.
From the article > 12-moth plan > 6-month plan Why would a dating site have a 12-month plan, and why would a user of a dating site want a 12-month plan? Not only would you hopefully want to be off the site within 12 months, as soon as you found someone compatible, you would hopefully delete the app, but you've unnecessarily paid for months you will (hopefully) never use. I don't understand why anything but month-to-m…
Month-to-month is just as bad. The ideal business model for a dating site, from the users' perspective, is a one-time advance payment. This puts the business into the situation where they have an incentive to get you satisfied as quickly as possible, so that they can spend as little time/money on you as possible, so that your value to them doesn't go negative from allowing you to spend too much of their time/money. T…
If the payment is a one-time advance payment, I would imagine this disincentives the business to truly do their best, since they already have your money.
I would think, idealistically, maybe the best model would be an advance payment but with a money-back guarantee of say half the payment if you don't find a match through them.
Legally establishing that you don't find a match could be troublesome though, since the "couple" that actually liked each other could both claim they didn't match, get their 50% back, but you as a business would have no recourse if they got together and lived their lives happily ever after, behind your back. You don't have "rights" to their personal life together as a business.
Unless of course it was a government-run dating service that had marriage, housing, and financial records of everyone. That might work. And for many reasons it's in the best interest of the government to get as many people married as possible.