Earlier quoted context omitted.
Yes, but, you cannot build a new brand in a couple of years. If you look at the Wikipedia article, you'll see the Priv, the first all android Blackberry, was released in 2015, and they bailed in late 2016. You cannot re-invent a brand in a bit more than a year. They should have expected years to see significant adoption. Worse, the people who trusted Blackberry, often didn't want a Chinese company making their hardwa…
> 2015 iPhone happened 2007, Android, 2008. Their “people love our software never hardware” self deception had completely wiped positive brand values by that point, along with trust from the market towards mobile hardware keyboard, because BB engaged anyone getting close to their level of sophistication in the technology, rendering competitors’ implementations inconsistent and lackluster as the result. I still don’t…
The CEO, the board, the top execs, marketing, etc, need to force use that product exclusively. So they know. So they get it.
Because it seemed like many floundered by not understanding the differences, what was important.
RIM could have done so much, but they didn't even get it, or seem to understand why people were bailing.
Where was RIM's board? CEO replacement took too long too.
Ah well.