Earlier quoted context omitted.
> they're targeting different demographics This is the question though: who are these demographics? I know Mozilla likely have a lot more data on this than I, but who is using Firefox / interested enough in Mozilla to read their marketing & research their VPN offerings, but is simultaneously not someone who would research VPN providers in general / use Mullvad? What is this techie/non-techie interested/not-interested…
that demographic is huge. most people under 40 today have grown up watching the surveillance industry establish itself, and those with any consciousness of their own vulnerability want to take action to minimize their surface area. until recently that's been extremely difficult and technical, but now firefox with container extensions, adblockers, and a VPN are all easily approachable for the average person, and they'…
When these people say "surveillance" they mean they think that Facebook magically hears it when they say something out loud and they start seeing ads for it. We engineers overestimate the awareness average user has about technology.