Earlier quoted context omitted.
App provides value, global brand has some value. There is absolutely no reason for ride hailing app to get 10-20% markup per ride. I suspect that after the competition really kicks in, Uber/Lyft must settle for 1-3% per ride or less.
You could say the same with Just-Eat. In Denmark, I know they have a markup up to 15%, even though they have a lot of competition. So honestly, I am a bit sceptical if we will see a much lower markup. One might hope though.
kozmo.com https://en.wikipedia.org/wiki/Kozmo.com
Webvan was once valued $4.8 billion.