I actually blame Johnny Ive for this clusterf*ck. Ive famously pursued a crusade for thinness. It's said that design is the art of compromise. Well, Ive took a no compromises approach to thinness and it showed. Look no further than the 12" Macbook. One port (also needed for power), lower power CPU and (I believe?) the start of the dreaded butterfly keyboard. IIRC the butterfly keyboard's raison d'etre was to shave ha…
Is it really his fault though? Apple from the beginning pushed the boundaries multiples faster than any other company by asking the engineers to create the impossible, and more often than not they delivered. The butterfly keyboard did work, it just had reliability issues (I loved typing on the butterfly as long as it worked). The problem was that they tried to never take the complaints seriously in the open while sec…
All companies screw up. Much worse than Apple screwing up is that they continued to obfuscate and prevaricate and deny.
Repeatedly. For years.
In other words, they doubled down (actually tripled down, 3 editions of butterfly) on stupidity.