Having worked in Whole Foods and been surrounded by family who prefer organic, free/fair type foods, I must say I do understand there is a market for the chocolates we usually see marketed as non-European. There's an emphasis on dark chocolate, "artisanal blends" with spices, etc. The kind of chocolate people pay extra for because they think it's special, then don't touch because they paid extra for and want to prese…
And also much unhealthier. They contain copious amounts of added, refined sugar. Cocoa can be healthy given it's nutrient profile, but only outweighs the damage added sugar causes if the chocolate is >90% cacao.