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Show HN: Attract more customers by highlighting why people trust you

shoutout.so

51–60 of 82 posts

Re: Show HN: Attract more customers by highlighting why people trust you

#51

Earlier quoted context omitted.

True. Our algorithm decides which ones are the best shoutouts you can use and we suggest it to you.

My hunch is most of society wants trusted and unbiased reviews rather than filtering or manipulation. I doubt there is more money in that direction though

Double the market: sell positive tweets to sellers, and negative tweets to shoppers.

Re: Show HN: Attract more customers by highlighting why people trust you

#52

Earlier quoted context omitted.

My hunch is most of society wants trusted and unbiased reviews rather than filtering or manipulation. I doubt there is more money in that direction though

We believe the same. In the age of information overload building credibility on the Internet is tough. That's why we are building Shoutout. It will dig the unbiased positive shoutouts and help creators, startups build credibility.

No, you don't "believe the same", because you only accept positively-biased reviews.

Re: Show HN: Attract more customers by highlighting why people trust you

#53
post #5

Very interesting product, congratulations on the launch! Some initial feedback/suggestions: 1) Raise pricing, especially on the $15 plan. 2) The $50 plan looks like something agencies will pick up for their clients. So get ahead of that and charge more for that. Limit to N walls per domain or something. Then add agency plans that scale by # of domains where walls are posted. Agency plans probably should start at $99…

I feel like people instinctively suggest to "raise your price" here because that's just what you're supposed to say nowadays. Yes, in most cases, a lot of people undervalue the value of their work, but as someone looking for this type of thing right now, I wouldn't pay more than $5/mo (or a $29 one time fee for something self-hosted). I just don't think adding tweets to my site is worth +$225/yr CAD in perpetuity. OP…

This is a really good point. In my case, I'm not suggesting a price increase because it's trendy. I'm suggesting it because I've run a low-dollar SaaS for > 10 years and I can say from experience that it's easier to lower the price than to raise it. Start high and find an audience who value it enough to pay your price.

> I wouldn't pay more than $5/mo (or a $29 one time fee for something self-hosted)

And that's awesome for you, and the millions/billions of people like you. Likewise, I think Figma is expensive (but I'm not a designer!).

But the Internet is big! A new company doesn't need that many customers to do well. It's smart to choose customers who value more heavily the problem you're solving. That's why there's Shopify $360/year in perpetuity and Magento for $20k+ per year in perpetuity and self-hosted WooCommerce for no licensing fee. And they are all able to be successful. Customers that value your problem are also the type who will suggest valuable brand extensions in the future.

I got the impression that this product is marketed toward businesses. If that's the case, keep in mind that $15/mo or $25/mo or $45/mo are all psychologically in the same bucket as expenses go, for most businesses. Even most solo operators aren't price sensitive to $10/mo for a business tool they have decided they want. Choosing $15 instead of $45 could literally mean you're leaving 2/3 of the value on the table. That's value that could have gone into e.g. acquiring customers, which typically has some monetary cost. (Customer Acquisition Cost & Churn are two very real costs that people tend to ignore when modeling these businesses. $15/mo definitely covers the servers, but does it cover Churn?).

The point is to pick your niche and pricing and do it deliberately.

(Also, look at some pricing psychology as I think $15 is probably not optimal from that perspective either.)

ps -- I could write another few pages about how you get a better class of customers (more engaged, better feedback, more tolerant of bugs in a new app, lower churn, etc.) at higher price points, but that's another topic.

Re: Show HN: Attract more customers by highlighting why people trust you

#54
Cool idea, great post. Minor constructive criticism of your LP: most of the screen is taken up by a meaningless pseudo-lego figure with (at a glance) an ambiguous response to an unknown problem or solution. If I hadn't come to it by way of HN I'd have bounced on 1st impression.

Re: Show HN: Attract more customers by highlighting why people trust you

#55

Hey there HN community I'm Sharath co-founder at Shoutout. This is my first posting a product on HN so I'm pretty stoked at the same time heavily nervous about it! Five months ago, I had this idea of gathering all the shoutouts I get on Twitter under one place, and I thought it would be cool to launch an LP and validate it with everyone. As a no-code maker, I shipped the LP in less than 24hrs, got 120+ signups, and s…

It seems like your product is focused around promoting trustworthiness and not just positive reviews. Why? Who is the target customer here?

If you are buying drugs and the dealer says "hey, by the way, I just want you to know I'm totally not a cop"... that is a huge red flag. I'm equally wary of random websites that feel like they need to prove trust to me.

Re: Show HN: Attract more customers by highlighting why people trust you

#56

Earlier quoted context omitted.

True. Our algorithm decides which ones are the best shoutouts you can use and we suggest it to you.

My hunch is most of society wants trusted and unbiased reviews rather than filtering or manipulation. I doubt there is more money in that direction though

This is for advertising, not review aggregation. Those are two very different things.

Re: Show HN: Attract more customers by highlighting why people trust you

#57
post #15

Earlier quoted context omitted.

Also, you can't just pull tweets from the web and show them as testimonials. You will need to ask the sender for permission. (I would personally hate it if my tweets were pulled out of context and used like this for commercial purposes, without my consent.)

I can understand feeling that way, and I would too. But you've signed over to Twitter the right for them to display your tweets in any way they see fit, and they've given everyone else permission to embed your tweets wherever they want (subject to some TOS no doubt).

You have signed over the right to Twitter, not random third parties. They are not using Twitter's embed API to render the content, but even if they did it wouldn't automatically absolve them from having to get permission. Plenty of courts have already ruled on this in the copyright owner's favor (specifically for Twitter and Instagram embeds in fact).

Re: Show HN: Attract more customers by highlighting why people trust you

#58
post #5

Very interesting product, congratulations on the launch! Some initial feedback/suggestions: 1) Raise pricing, especially on the $15 plan. 2) The $50 plan looks like something agencies will pick up for their clients. So get ahead of that and charge more for that. Limit to N walls per domain or something. Then add agency plans that scale by # of domains where walls are posted. Agency plans probably should start at $99…

I feel like people instinctively suggest to "raise your price" here because that's just what you're supposed to say nowadays. Yes, in most cases, a lot of people undervalue the value of their work, but as someone looking for this type of thing right now, I wouldn't pay more than $5/mo (or a $29 one time fee for something self-hosted). I just don't think adding tweets to my site is worth +$225/yr CAD in perpetuity. OP…

It sounds like you don't think this tool is worth putting on your site. If you don't believe it will generate more than a few hundred dollars in revenue, would you clutter your site with it even if it were free?

Re: Show HN: Attract more customers by highlighting why people trust you

#60
post #15

Earlier quoted context omitted.

Also, you can't just pull tweets from the web and show them as testimonials. You will need to ask the sender for permission. (I would personally hate it if my tweets were pulled out of context and used like this for commercial purposes, without my consent.)

Uh, you absolutely can, unless the account is locked. All the person who tweeted can do is delete the tweet. You can embed any tweet anywhere you feel like (and actually the embed won't fully disappear when the tweet is deleted, but I digress).

This is somewhat of a legal gray area, but courts have ruled in the copyright owner's favor in a few cases like this (see https://tingenwilliams.com/2020/does-embedding-a-tweet-count...). If I post a picture on Twitter, sites other than Twitter aren't free to use it regardless of whether they are rehosting or embedding it.
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