It is interesting that this innocuous terminological justice is now a thing in a lot of english speaking social environments (and internet), as far as I can tell, but is a joke for the majority of population (included left organizations and political parties) where I live. This is, for me, a clear sign of the elitist agenda that has minimal impact in the real life, but delight the middle-class left of american universities.
I consider myself a left minded person, and being from a third world country, I first was amused by this when this started since I do a general research of leftists movements around the world. But now that this evolved on a entire "ideology" (quoted because it has really poor political substance) and is now present, albeit not as much as in the USA and Europe, in my country, my take is that this is a dissuasive factor in the political development of the masses.
Sorry for my english.