The ask is 1p/stream. I'm not sure that that's actually sustainable without a massive rise in spotify prices, given the proportion of free users and even paid users that listen to more than 1000 tracks a month. If spotify raises prices, consumers go back to piracy. I'm not sure this will have the effect they want. Let's imagine a radio station. Something medium sized, about a million listeners. They play a track. Are…
(All figures in million euros)
Revenue Cost of Revenue Profit
Premium : 7135 5126 2009
Free (ads): 745 739 6
Overall : 7880 5865 2015
Now currently the claim is that they are paying out $0.0038 per stream and we want to raise that to $0.01 which would be a 2.63 multiple.For spotify free that would mean that they just have to include 2.63x more ads, this is doable but I'm sure it would hurt adoption and maybe people would move from the platform.
For spotify paid they could cut down their profit margin and pay 39% more per stream than they currently do (ignoring that they have more than 2B eur in other business expenses currently). But even after that they would still have to raise their prices by a multiple of 1.91.
This would mean they would have to charge about $19.10 a month to not loose money on licencing in the US market.