There were a news article this fall about how demand for more ecological produced dairy and meat has gone down while public opinion about ecological produced dairy and meat has gone up. The explanation provided there is that while people increasingly care more about how the dairy and meat is produced, those same people are also reducing their consumption. This seems to be an area where pollution control and stricter…
E.g. there have been scandals around contaminated ecological ("Bio-" in Germany) eggs because chicken droppings more easily contaminate eggs when nests and cages are larger and more free-range. Ecological vegetables had acceptance problems because the lack of pesticides meant that the looks were less appealing in the supermarket, leading to the increased use of "green" pesticides (that is, "naturally occuring" poison) and barrier methods that harm wildlife like nets and foils. Ecological meat has also consistently over-promised and under-delivered on the customer-apparent quality of the product. You just don't notice if the steak you are eating came from a happy cow...