This was a fun read, especially as someone who grew up with those 80s and 90s movies. That said, and as the author touches on, the action/super hero of today is a PG-13 one. Studios need to reach the widest audience possible to make the most money, so it's a safer bet. Sure, back in the day studios had the same imperative, but the licensed toy game was still young, so they didn't realise that maybe if they made Die H…
And then, slowly over the course of the project, the targeted age rating kept decreasing because it was projected we would then sell more.