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I don't understand this vegan processed food propaganda to push people not eat meat.What's the propaganda angle?
This is working the problem from a different end. Yes, we need to increase quality and reduce the amount of steroids/antibiotics used in meat production. Yes, we should stop subsidizing it and let the prices go up. But at the same time, lots of people love meat, so providing a similarly tasting alternative will reduce the demand for meat without forcing people to alter their tastes too much.
Mid-term, it helps mitigate a climate problem. Meat production is very energy-inefficient and emission-intensive to such a large degree, that it is a good problem to attack early.
Long-term, it also solves an ethical problem. Ever since homo sapiens started to settle down and domesticate animals, we've been very cruel to farm animals[0]. I don't want to push any moralizing propaganda here - it's a touchy topic for everyone now, as way too many groups use it as a weapon, but I think everyone knows there's something to it. It's uncomfortable to touch. But! If we can develop enough meat substitutes, we can just sidestep this problem entirely, and eventually stop farming animals[1].
> There are much more efficient ways to curb down emissions than fighting holy war against meat(coal anyone? trans oceanic shipping).
I think a better way than fighting a holy war is to make options available. Which is what Beyond Meat is doing. They're not telling you, "stop eating meat!" - they're saying, "if you'd like to stop eating meat but can't because it's so tasty, try our alternative, maybe you'll like it enough".
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[0] - Factory farming is just extreme end of it, but even the old-school small farms are just animal abuse and torture.
[1] - At least for meat. I'm not sure what the story for milk and eggs are, both of which are crucial ingredient to a wide range of foods and chemistry.