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Facebook is pushing back on Apple’s new iPhone privacy rules

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101–110 of 734 posts

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#101
Hmm I do find it interesting in the article that Facebook stated the reason Apple doing this is to push towards paid apps, i.e. subscriptions instead of ads, since Apple takes it's mafia 30% tax cut on subscriptions, but not on ads.

That actually does make some sense, I do enjoy this infighting between Big Tech, since the user will ultimately benefit by seeing each companies true colors (and that includes the "Cult" Inc., not just Facebook)

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#102
post #83

Earlier quoted context omitted.

Except Apple doesn't track you all across the internet at every possible opportunity without you knowing about it.

Not yet. But they could start any time they wanted to. Who would save you then?

Facebook is a problem now. Apple is not that we know of. Why deflect with hypothetical scenarios?

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#103
post #83

Earlier quoted context omitted.

Except Apple doesn't track you all across the internet at every possible opportunity without you knowing about it.

Not yet. But they could start any time they wanted to. Who would save you then?

Just as Facebook and Google could openly start selling all the information they have collected at any time?

I mean, it goes against the business model they operate under, but they could, right?

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#104
post #18

Earlier quoted context omitted.

It's not just them. Anyone who still has the wrong assumption that targeted advertising even works is in for a massive revelation.

Targeted ads don’t work any better then static ads. This is new for me. Actually now that I think about it, all evidence I remember at the moment is anecdotal. So perhaps you are right. Regardless of its efficacy, the legality should be out of the question.

Was in adtech for awhile.

Targeted ads work really well for many scenarios, b2b software.

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#105
post #3

The fact that Facebook appears to consider user consent an existential threat to their business model tells me everything I need to know about them right now.

Apple taking on this issue is worthy of respect, but let's not pretend that Apple respects all user consent. They're constantly forcing things on their users with thinly veiled justifications like "security".

could you provide some examples beyond the “walled garden” of the iOS platform?

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#106
post #83

Earlier quoted context omitted.

Except Apple doesn't track you all across the internet at every possible opportunity without you knowing about it.

Not yet. But they could start any time they wanted to. Who would save you then?

Okay, but so could anyone. I'm not sure your point here?

They're clearly at least trying to move in the opposite direction and have been making those moves for some time now.

Maybe they won't always go that way. Maybe they will.

No one is saying they're our savior, though. No one is begging Apple to please save us.

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#107
post #18

Earlier quoted context omitted.

It's not just them. Anyone who still has the wrong assumption that targeted advertising even works is in for a massive revelation.

Why do you say this? What evidence? There are hundreds of thousands of businesses that happily pay for ads on Facebook over other platforms and see improved results after tweaking the targeting. The issue is the privacy loss we get, not the efficacy of targeting.

I’m also skeptical of the claim that targeted ads don’t work better then static ads. However I think the default assumption should be that they don’t until we find evidence that they do. That is the burden of proof should be on the targeted ads.

All that said, I am not an authority on if any evidence exists, I have never looked into the literature my self, so perhaps this evidence already exists and I just don’t know about it.

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#108
post #88

What does Facebook realistically expect to get out of this PR push? Apple seems to be doing nothing legally wrong. So, I'm guessing FB is trying to sway public opinion. But, does the public really care that much about the health of small businesses who advertise on Facebook?

They may see their efforts to oppose Apple as seriously damaging to the public perception of Facebook, and so the PR campaign is an attempt to diminish that harm to their image.

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#109
post #73

Earlier quoted context omitted.

What is to stop Facebook from making a picture show up all fuzzy and then tell the user that they should opt-in to tracking to get the highest resolution pictures.

Apple's TOS surrounding this change prevent any sort of content-gating of this sort. Infractions may result in removal from the app store.

I'd be curious to see whether apple has the balls to remove fb from the app store
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