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Facebook is pushing back on Apple’s new iPhone privacy rules

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Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#91
post #3

The fact that Facebook appears to consider user consent an existential threat to their business model tells me everything I need to know about them right now.

I can forgive them for fighting to try and save their business model. But I can’t forgive them for dragging Grace Jones into the fight.

>dragging

No, probably more like this: https://www.youtube.com/watch?v=vWRlxSGf_ns

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#92

Thank you Apple for being one of the few protecting privacy

Apple would be a hero for threatening _its own_ significant revenue streams with a pro-privacy decision, not someone else's.

They have done.

Apple could have also built a business around tracking their users and selling targeted ads etc.

They have forgone all the revenues associated with such practices because in the long term, they think society won’t accept them.

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#93
post #18

Earlier quoted context omitted.

It's not just them. Anyone who still has the wrong assumption that targeted advertising even works is in for a massive revelation.

Targeted advertising works extremely well. I actually stopped using Instagram because the adverts were so accurate that it scared me.

to be fair, that could in part be the Baader-Meinhoff effect [1], where you'll only remember the ones that were scarily accurate (though I do agree with you).

--- [1]: https://en.wikipedia.org/wiki/Frequency_illusion

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#94
post #3

The fact that Facebook appears to consider user consent an existential threat to their business model tells me everything I need to know about them right now.

Apple taking on this issue is worthy of respect, but let's not pretend that Apple respects all user consent. They're constantly forcing things on their users with thinly veiled justifications like "security".

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#95

So interesting to see how more and more businesses realize they have a single point of failure for a billion dollars streams. What's even more interesting is that I don't think many considered those as threats 10 years ago.

I was thinking about that the other day when Snap reached $100B in market cap. That’s a mobile app whose continued success rides entirely on the good graces of Apple and Google.

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#96
post #18
post #3

The fact that Facebook appears to consider user consent an existential threat to their business model tells me everything I need to know about them right now.

It's not just them. Anyone who still has the wrong assumption that targeted advertising even works is in for a massive revelation.

I think it's less to do with targeting and more to do with a noxious business model. When your business model literally relies on wasting people's time and/or compromising their privacy, it shouldn't be surprising that people eventually develop workarounds (ad blocking) or provide a business incentive for a third-party company (like Apple) to implement countermeasures.

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#97
post #4

> Some apps, like Facebook, allow for some data tracking to be manually disabled. But by default, it is turned on. That gives the company reams of personal data on who we are and what we are doing, which it then vacuums up, packages and sells. My understanding is that Facebook does not sell this data, but rather lets advertisers create hyper-targeted ads, which are only possible because of this data. Edit: Certainly…

I don't care if they sell it. I don't want their business partners to have my data, but I'm not any more ok with Facebook having it in the first place.

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#98
post #18

Earlier quoted context omitted.

It's not just them. Anyone who still has the wrong assumption that targeted advertising even works is in for a massive revelation.

Why do you say this? What evidence? There are hundreds of thousands of businesses that happily pay for ads on Facebook over other platforms and see improved results after tweaking the targeting. The issue is the privacy loss we get, not the efficacy of targeting.

[deleted]

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#100

I don't like the wording at all. "Ask app not to track" means an app can ignore a user's request, just like with "Do not track" on the web. The button should read "Deny", and the denial should be strictly enforced.

You're jumping to conclusions about the technical implementation based on the button text? It is enforced. If the users chooses the 'don't track' option in the dialogue the app does not get access to the IDFA.
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