171–180 of 401 posts
Instead we employ a QA to check everything from spelling and grammar, to page links and downloads and everything else in between and they've been worth every penny.
Customer satisfaction and retention is up and I'm even getting better night's sleep! (I kid you not)
Earlier quoted context omitted.
>Here's a crazy idea: Don't use analytics at all but focus on your product. If your success relies solely on "improving conversions" by tracking your users and then changing the position and color of your "Checkout" button then maybe try setting yourself apart such that customers want to buy your product even despite an obnoxious purchasing flow. Only then start optimizing it. This is part of why costco is so success…
I echo your sentiments on Costco but this is an argument for different metrics, not an argument against analytics. There is no chance that Costco doesn't use analytics. They might not A/B test their online button colors for highest conversion rate, but I'd bet they have their own set of analytics to determine product quality, sales, returns, viability, etc.
https://phf.tbe.taleo.net/phf02/ats/careers/v2/viewRequisiti...
Interestingly, there was an article in the Swedish media this morning basically calling out a number of Swedish governmental ministries for violating Swedish privacy law. The violations were all the use of google analytics.
https://www.theguardian.com/world/2019/sep/10/no-10-request-...
Here's a crazy idea: Don't use analytics at all but focus on your product. If your success relies solely on "improving conversions" by tracking your users and then changing the position and color of your "Checkout" button then maybe try setting yourself apart such that customers want to buy your product even despite an obnoxious purchasing flow. Only then start optimizing it. More serious thoughts: Google Analytics i…
Earlier quoted context omitted.
Are you being facetious? Everyone has the time to roll out their own analytics? Where do you work, Google?
I see even HN needs '/s' . You'd think stating that marketing doesn't matter and everyone has time to develop analytics would trigger some sarcasm detection somewhere
Here's a crazy idea: Don't use analytics at all but focus on your product. If your success relies solely on "improving conversions" by tracking your users and then changing the position and color of your "Checkout" button then maybe try setting yourself apart such that customers want to buy your product even despite an obnoxious purchasing flow. Only then start optimizing it. More serious thoughts: Google Analytics i…
> Don't use analytics at all but focus on your product. Huh? Analytics is how you focus on your product. By instrumenting your product with analytics, you can find out if customers are using your new useful feature or if they can't find it. If they're performing a task quickly because it's easy, or slowly because they're struggling with the UX. And you find out that customers on a certain mobile device are suffering…
i feel like there is a underapreciated difference in wether you are selling a physical product/service or a digital one.
both benefit from focus on the product, but anlytics on the website is vastly more helpful if your product essentially _IS_ the web-ux.
Google analytics is great. It has its issues, but overall 1. They've built a working product that is easy to connect and use 2. It fits to a lot of use cases and barely has issues 3. Easy to start using, no engineering overhead 4. I don't understand what the author trying to say. Should google be a charity? Or should they stop making good product? Or does the author want to cover the cost of all the other product tha…
Here's a crazy idea: Don't use analytics at all but focus on your product. If your success relies solely on "improving conversions" by tracking your users and then changing the position and color of your "Checkout" button then maybe try setting yourself apart such that customers want to buy your product even despite an obnoxious purchasing flow. Only then start optimizing it. More serious thoughts: Google Analytics i…
This is so reductionist I really can't believe this is the top comment. What if your "product" is a web or app service that depends on user interactions? How can you actually know what your users are doing or how they're using your product if you can't track it?
just saying
Here's a crazy idea: Don't use analytics at all but focus on your product. If your success relies solely on "improving conversions" by tracking your users and then changing the position and color of your "Checkout" button then maybe try setting yourself apart such that customers want to buy your product even despite an obnoxious purchasing flow. Only then start optimizing it. More serious thoughts: Google Analytics i…
How in the world has this been upvoted lol
Google analytics is great. It has its issues, but overall 1. They've built a working product that is easy to connect and use 2. It fits to a lot of use cases and barely has issues 3. Easy to start using, no engineering overhead 4. I don't understand what the author trying to say. Should google be a charity? Or should they stop making good product? Or does the author want to cover the cost of all the other product tha…
HN brain in a nutshell: big tech == evil