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Google Analytics: Stop feeding the beast

casparwre.de

111–120 of 401 posts

Re: Google Analytics: Stop feeding the beast

#111
post #23

Parse your server's access log file. The way it had been done for decades. "Analog" was popular then, Should be better options now.

> Parse your server's access log file. The way it had been done for decades. "Analog" was popular then, Should be better options now.

It depends how much data you want. Google Analytics can give you all sorts of juicy privacy-invading (but totally fine because its aggregated) data about your users which you won't get parsing the servers access log.

Re: Google Analytics: Stop feeding the beast

#114
post #26

Earlier quoted context omitted.

Disclaimer: I hate Google Analytics because I hate Google, I hate monopolies, and I hate excessive hoarding of user data. I think the necessary aspects of tracking can be maintained without having all the bad aspects, but we need to break up the ad companies first. > without watching exactly how every customer looks at shelves This is absolutely not true. Do you have experience with managing brick and mortar stores?…

Rewards programs are opt-in. Stores have even stopped harassing me to sign up. Analytics are the equivalent of a computer following you around the store, watching what you look at, how long you look at it, what you pick up, what you pull out of your cart and put back... I’ve never in my life gotten message from the grocery store saying, “Hey, we saw you were looking at grapefruit. Here are some other citrus fruits we…

> Still, they weren’t doing this a few decades ago and they were fine.

This part at least isn't really true. Since grocery stores have been around, there have been people working full time in effectively analytics - observing customer behavior, modifying products/layouts/UX, doing a/b testings etc. Digitizing everything gives new tools and approaches but overall the game hasn't really changed.

Every part of your experience in an grocery store has been analyzed and tweaked since at least the 60s.

Re: Google Analytics: Stop feeding the beast

#115
Is there a paid service that's any good and easy to use?

I don't buy the "don't use any analytics, period" sentiment that's being repeated in this thread, but I am currently building a project that would definitely benefit from telemetry, and I would consider a paying alternative.

Re: Google Analytics: Stop feeding the beast

#116
I just want to know how Google's success is not good for our society?

Google is successful because people find it useful, ergo it is good for society. How am I to take seriously an article like this which is purely written based on emotions with almsot 0 regards for facts?

I do wonder if the author thinks that Apple is useful for society? I for one find Google way more useful to society than a glorified fashion brand..

Compared to Facebook's ads and rest of the industry, Google's are actually on point. They do not spam my screen, and most of the time are actually useful links.

And the fact that they are now a huge corporation does have it's negative sides like stated in the article, but it also does have some nice benefits. Google Maps, GBoard, Gmail and to me personally the biggest play right now, Firebase, which empowers small time devs who want a quick and scalable backend with all the good offerings...

Re: Google Analytics: Stop feeding the beast

#117
post #3

Here's a crazy idea: Don't use analytics at all but focus on your product. If your success relies solely on "improving conversions" by tracking your users and then changing the position and color of your "Checkout" button then maybe try setting yourself apart such that customers want to buy your product even despite an obnoxious purchasing flow. Only then start optimizing it. More serious thoughts: Google Analytics i…

> Don't use analytics at all but focus on your product. Huh? Analytics is how you focus on your product. By instrumenting your product with analytics, you can find out if customers are using your new useful feature or if they can't find it. If they're performing a task quickly because it's easy, or slowly because they're struggling with the UX. And you find out that customers on a certain mobile device are suffering…

I worked for a tech company popular with enthusiasts when GDPR was first rolled out. We had a lot of requests from users who wanted us to provide their data per the GDPR allowance. We also had an influx of tech journalists filing GDPR requests in hopes of catching us doing something wrong or tracking too much personal data.

When we sent users their "data", many of them were in disbelief at how little data they received. Many had come to believe that all tech companies are secretly building inventories of user data to sell to 3rd parties, when really most of us just want to know if our heavy users of Feature A are also heavy users of Feature B, or if Feature C is more popular with new users but not old users.

The strange part is that tech companies are taking the brunt of the bad PR for things like gathering customer feedback and serving relevant ads, while traditional companies like cell phone providers and credit card companies are actually selling customer data. The latter doesn't get enough attention despite being a much more widespread issue.

Facebook doesn't sell your data, but your phone provider and credit card company probably do. But ask the average person who's selling their data, and Facebook will get all the blame.

Re: Google Analytics: Stop feeding the beast

#118
post #108
post #78

Earlier quoted context omitted.

Let's think about it. Are games doing analytics? Games are essentially UIs that people pay for the privilege to use. Although I am sure that contemporary game makers use analytics to understand user behaviour and optimize for in game spending and engagement, at least in the bigger games probably the core experience comes from creative human processes. The more the analytics the further optimised the game would be tow…

Yes games are doing analytics. What do you think half of the achievements are for in a game - a very primitive form of analytics. There is usually an achievement for making it past the first level or prologue, there's another one for finishing the game, and probably many more for passing stages of the game. These are all to see how many people progress that far in the game. Apart from that there's also crash telemetr…

I believe I read that some games even track what you look at and for how long.

Re: Google Analytics: Stop feeding the beast

#120
post #81

Earlier quoted context omitted.

Absolutely. Even though I find the Costco in-store experience stressful and the online experience lacklustre, I put them at the top of my list for all of my non-fashion shopping (unless I'm looking for dad clothes). I can always trust their products will be as high or better quality than anywhere else, and at the best or close to best price. And I have no worries about returns. Compare that to Amazon, which I have ze…

The latest trend on Amazon seems to be selling items packaged for non-us markets and shipping them to us customers. I bought a two pack Duracell lr44 battery and I think the entire packaging is in Turkish? Or maybe some Eastern European language. Regardless, the battery is definitely not packaged in a way that’s legal to sell in America and the Amazon page did not say it would be packaged for another country. Super s…

Amazon's killer app is being able to sell illegal merchandize. Be it counterfait or surplus from Yugoslavia.
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