In fact the secrecy before it was released was insane. Toshiba and Sony kept their technology very close to their chest and each would tell us stuff under NDA that prevented us from talking to the other about it.
I sometimes wondered if we were the only folks who could see both sides. On a couple of occasions we had to delicately get permission / forgiveness for slightly bending NDA to make sure that some misunderstanding could be resolved (think of two companies building a bridge, owithout looking across the river to see where the other guys are aiming).
Ken Kutaragi was (still is I imagine) an inspired thinker and leader and good supporter. He built a great team, some of whom are still friends.
One of the great, if grueling experiences of my life.