Facebook knew for years ad reach estimates were based on ‘wrong data’
11–20 of 38 posts
Re: Facebook knew for years ad reach estimates were based on ‘wrong data’
#12It is difficult to get Mark Zuckerberg to understand something is wrong if it is making him the right amount of money.
Once enough money has entered the picture, people become very flexible.
Re: Facebook knew for years ad reach estimates were based on ‘wrong data’
#13How long a company can get away with that depends on their moats, competitive landscape, and what alternatives exist. In the case of FB, obviously there's a huge moat and a semi monopoly.
There is some competition from Twitter and Snapchat, but really FB acquiring Instagram doubled their market cap, because that is the only other social platform that has truly reached their scale, and also has an effective, if not more effective, ad platform.
This is also pretty typical even at smaller companies. Different people have different "masters". The product manager is rightfully trying to build the best product for their customers - the advertisers. But the upper management has bonuses tied to revenue usually through stock compensation, so their interest is in their own pockets. The product manager who correctly points out a real issue, is then seen as a negative, rather than someone doing a fantastic job.
Re: Facebook knew for years ad reach estimates were based on ‘wrong data’
#14The only reason (yes I asked) Facebook continued to allow these studies was because Google did even worse.
I wonder if all this stuff ever got published.
Never heard anything in the press, so I am guessing Facebook eventually pulled the plug. I wonder if I saved the drafts tho :>
Re: Facebook knew for years ad reach estimates were based on ‘wrong data’
#15It is difficult to get Mark Zuckerberg to understand something is wrong if it is making him the right amount of money.
Re: Facebook knew for years ad reach estimates were based on ‘wrong data’
#16Re: Facebook knew for years ad reach estimates were based on ‘wrong data’
#17Even three years ago, I have seen academic work (presentations) on Facebooks effectiveness of advertising - based on facebooks own data - and the conclusion was pretty dire. The only reason (yes I asked) Facebook continued to allow these studies was because Google did even worse. I wonder if all this stuff ever got published. Never heard anything in the press, so I am guessing Facebook eventually pulled the plug. I w…
Re: Facebook knew for years ad reach estimates were based on ‘wrong data’
#18I remember not too long ago Uber cancelling previous arrangements with Facebook advertising over a similar fraud.
https://which-50.com/how-uber-learned-it-had-a-huge-ad-fraud...
Re: Facebook knew for years ad reach estimates were based on ‘wrong data’
#19I don't understand - a "slight" error and 60-80% is "trivial" for a "short" period of two years? Is it just me or is this language excessively apologetic? Or is it meant to be ironic?
Re: Facebook knew for years ad reach estimates were based on ‘wrong data’
#20Even three years ago, I have seen academic work (presentations) on Facebooks effectiveness of advertising - based on facebooks own data - and the conclusion was pretty dire. The only reason (yes I asked) Facebook continued to allow these studies was because Google did even worse. I wonder if all this stuff ever got published. Never heard anything in the press, so I am guessing Facebook eventually pulled the plug. I w…
https://freakonomics.com/podcast/advertising-part-2/
One thing I was hoping they'd explore was whether any of the recent companies that participated in the fb ad boycott realized afterward that the advertising dollars were not really working for them.