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Facebook knew for years ad reach estimates were based on ‘wrong data’

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Re: Facebook knew for years ad reach estimates were based on ‘wrong data’

#12

It is difficult to get Mark Zuckerberg to understand something is wrong if it is making him the right amount of money.

I'm not gonna sit here and defend the Zuck, but your statement is true of many, maybe even most, people.

Once enough money has entered the picture, people become very flexible.

Re: Facebook knew for years ad reach estimates were based on ‘wrong data’

#13
Why large companies fail - they put revenue ahead of customers.

How long a company can get away with that depends on their moats, competitive landscape, and what alternatives exist. In the case of FB, obviously there's a huge moat and a semi monopoly.

There is some competition from Twitter and Snapchat, but really FB acquiring Instagram doubled their market cap, because that is the only other social platform that has truly reached their scale, and also has an effective, if not more effective, ad platform.

This is also pretty typical even at smaller companies. Different people have different "masters". The product manager is rightfully trying to build the best product for their customers - the advertisers. But the upper management has bonuses tied to revenue usually through stock compensation, so their interest is in their own pockets. The product manager who correctly points out a real issue, is then seen as a negative, rather than someone doing a fantastic job.

Re: Facebook knew for years ad reach estimates were based on ‘wrong data’

#14
Even three years ago, I have seen academic work (presentations) on Facebooks effectiveness of advertising - based on facebooks own data - and the conclusion was pretty dire.

The only reason (yes I asked) Facebook continued to allow these studies was because Google did even worse.

I wonder if all this stuff ever got published.

Never heard anything in the press, so I am guessing Facebook eventually pulled the plug. I wonder if I saved the drafts tho :>

Re: Facebook knew for years ad reach estimates were based on ‘wrong data’

#15

It is difficult to get Mark Zuckerberg to understand something is wrong if it is making him the right amount of money.

“It is difficult to get a man to understand something, when his salary depends on his not understanding it,” as Upton Sinclair put it.

Re: Facebook knew for years ad reach estimates were based on ‘wrong data’

#17
post #14

Even three years ago, I have seen academic work (presentations) on Facebooks effectiveness of advertising - based on facebooks own data - and the conclusion was pretty dire. The only reason (yes I asked) Facebook continued to allow these studies was because Google did even worse. I wonder if all this stuff ever got published. Never heard anything in the press, so I am guessing Facebook eventually pulled the plug. I w…

Please share if you have!

Re: Facebook knew for years ad reach estimates were based on ‘wrong data’

#19
>Facebook has come clean on a slight error in how it presented video view time on its platform. A mismatch in how average video view time is calculated and how it is defined — resulting in that number being reportedly inflated by a trivial 60 to 80 percent, for a short period of two years.

I don't understand - a "slight" error and 60-80% is "trivial" for a "short" period of two years? Is it just me or is this language excessively apologetic? Or is it meant to be ironic?

Re: Facebook knew for years ad reach estimates were based on ‘wrong data’

#20
post #14

Even three years ago, I have seen academic work (presentations) on Facebooks effectiveness of advertising - based on facebooks own data - and the conclusion was pretty dire. The only reason (yes I asked) Facebook continued to allow these studies was because Google did even worse. I wonder if all this stuff ever got published. Never heard anything in the press, so I am guessing Facebook eventually pulled the plug. I w…

Probably not exactly the presentation you mention but Freakonomics explored the issue of advertising effectiveness in a 2 part series. Part 2 is about online ads. The picture it paints is pretty bad.

https://freakonomics.com/podcast/advertising-part-2/

One thing I was hoping they'd explore was whether any of the recent companies that participated in the fb ad boycott realized afterward that the advertising dollars were not really working for them.

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