> I have had the conversation of the horrors of meat production many times at the dinner table with a spectrum of people, and nobody changed their habits.
This doesn't mean that people don't care about the horrors of the animal industry. It just means that they don't care enough to change their habits. Huge difference.
Which is why meat alternatives are so important, because they allow people to stop eating meat without changing their habits!
Neither you nor the GP really eat meat, which means that neither of you belong to the target group for this product! You are not the consumer! You clearly do not understand the whole point of these plant-based meat alternatives! Your thoughts and opinions on the product development and marketing of these are 100% irrelevant, because they're not competing for your dollars! This product is not for you.
This product is for people who want meat, who love meat, people who wants to eat greasy, tasty, juicy, meaty burgers, and who don't want to substitute that for a "delicious" salad.
> and encourage people to eat those instead
No!
First you need to develop meat alternatives so that everyone can replace most of the meat in their diets without hassle, without sacrificing anything, without changing their diet. Then you can encourage people to branch out into other vegetarian dishes, since they're actually already practically vegetarians.