Earlier quoted context omitted.
Hmmm... That is not how I remember it. I could gopher topics by early 90's, and Infoseek, Yahoo, WebCrawler, etc. were a full text search of pages by mid 90's. I distinctly recall searching usenet across multiple servers. Even before this, when data only flowed through uucp (or Fido), search was albeit queued, readily available. Your mileage may have varied; i just want to be clear that it was not that it did not exi…
Yes, the earliest directories / search engines worked extremely well in large part because there minimal content. When there where 7 knitting websites they don’t need to worry about SEO. It was only after the users started getting hundreds of results for most searches that search engines needed to worry about filtering and prioritization.
People started to understand how PageRank worked, and managed to get George W. Bush's official biography page at whitehouse.gov to the top of the search for "miserable failure." As I recall, this worked until at least 2008, maybe a couple years past that.