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Google Stadia shuts down internal studios, changing business focus

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Re: Google Stadia shuts down internal studios, changing business focus

#721
post #640
post #603

Earlier quoted context omitted.

Except Microsoft is investing heavily in first party games, buying loads of studios and letting them retain a lot of independence. They’re approaching the streaming service as an extension of the Xbox experience. It’s a much more robust strategy all around

And not forcing studios to rewrite their games from scratch to a snowflake platform.

What's the alternative? Run Stadia on Windows?

Re: Google Stadia shuts down internal studios, changing business focus

#722
post #55

Earlier quoted context omitted.

By looking at how many projects/products they run, some individual niche team can be under-resourced.

I would like to know which projects are not under sourced? That's not adsense.

Quick Google shows they have around 150k employees, how many products do they have?

Re: Google Stadia shuts down internal studios, changing business focus

#724
post #538
post #418

Earlier quoted context omitted.

Valve also has shipped exactly one first-party game since Dota 2 in 2013, outside of VR stuff, and it's a card game. I don't think they're tops on the list of studios that could give Google a big hit game to put on their new cloud console.

No, the point I and I think the OP are making is not Valve as a developer, its Steam as the storefront. Steam has tremendous power in moving developers toward, say, the cloud; if Valve just made it a checkbox on the publisher's page (or something to that effect), any cloud streaming service that integrated with Steam would be tier 1 overnight. But I'm also happy they haven't. These cloud streaming ecosystems are the…

Steam does natively integrate with cloud gaming, they just don't want to run a service: https://partner.steamgames.com/doc/features/cloudgaming

Re: Google Stadia shuts down internal studios, changing business focus

#725

Earlier quoted context omitted.

Everyone knew this was a bad idea, and the truly curious thing is, how does anyone who greenlit this on any level still have a job? Stadia had a narrow set of interesting use cases around features deeply integrated with Google products: Zero of them were ready for launch, and I think all but one are still unavailable today. The value for gamers is debateable at best, but exclusive titles would be the only serious way…

> how does anyone who greenlit this on any level still have a job? Have you ever worked for a tech company? They don't just fire PMs/leads because their project failed. We are all human, we all make mistakes, in fact I bet 90% of the projects Google works on fail (public and private). It's the 10% that succeed that the company is going after (but you don't know that until after the fact of course). The PMs that drove…

> We are all human, we all make mistakes, in fact I bet 90% of the projects Google works on fail (public and private).

The fact that well over 90% of the products Google launches fail for very understandable reasons (I would argue that the last successful product Google launched was Android, and they technically acquired that) is why Google's structure and management need to change.

Re: Google Stadia shuts down internal studios, changing business focus

#726
post #113
post #28

Some of the industry's largest players have been in the game development space for 30+ years and even then are only marginally successful. Xbox itself was on the brink of being shut down/sold off a few years ago. What exactly did Google (and Amazon/Apple/Facebook) expect would happen? Focusing on Stadia's strength as a platform seems to be a good move forward. It is a technically sound service. I'm sure the massive b…

Yeah I agree this is the right move. They should use the YouTube model of just providing the best service for everyone else to provide their content on. Google has never been any good at creating original content.

I was going to disagree here, but then I couldn't think of anything good and original content made by Google...

Re: Google Stadia shuts down internal studios, changing business focus

#727

Earlier quoted context omitted.

Well to be fair Stadia was an idiotic project that was doomed to fail due to physical constraints(getting sub 80ms latency, and that's VERY generous for input latency that people are used to), which are unsolvable. No ML does not fix that, because if game predicts your inputs are you even playing it, not to mention the frustration when it mispredicts. That's the sort of thing you have engineers for - so you don't sin…

The engineering side did a great job on a complex technical task. It's satisfactory, kind of works, not great, not terrible. What boggles the mind is that nobody is able to formulate who is Stadia even meant for. Who are the target customers? Draw a Venn diagram of people who: - care about gaming - are OK paying full price for their games - are OK paying 10 euros a month subscription - are OK buying an extra controll…

Not only that, but also: what's the business model behind Stadia? Like how do they expect to ever make money off of it?

Right now they are still giving away the product for free if you just use 1080p, which the vast majority of their target audience will be perfectly happy with, if you care about 4K and 120hz you probably want to have optimal latency as well and just get a local box anyway. So where do they expect the money to make the service profitable will come from?

I've said the same thing so, so many times from even back when there was OnLive. Streaming games to paying customers is an interesting idea and some people will love it, but I just fail to see the business model. If you can pick up a cheap second hand console for less than 1 year of subscription service, who are the people who are going to keep paying for your service because they 'just want to play a game every now and then'? You have to build and maintain servers all around the world to make the service work, and you expect people who are not really into gaming enough to just buy a $400 console once every ~5 years, who just want to play every now and then, to be willing to spend enough on your service to cover the cost?

It boggles the mind how much money has been going into these kinds of services without any one of them ever seeming to have an obvious and solid long-term business plan...

Re: Google Stadia shuts down internal studios, changing business focus

#728
post #694

Earlier quoted context omitted.

Well to be fair Stadia was an idiotic project that was doomed to fail due to physical constraints(getting sub 80ms latency, and that's VERY generous for input latency that people are used to), which are unsolvable. No ML does not fix that, because if game predicts your inputs are you even playing it, not to mention the frustration when it mispredicts. That's the sort of thing you have engineers for - so you don't sin…

Disagree very strongly that it would be idiotic. Nvidia's GeForce go is under the same physical constraints and Cyberpunk 2077 is very playable there (so I can play it on my IPad Pro using XBox bluetooth controller...) . There are lot's games where brief latency is not a problem. I agree for some games latency is a dealbreaker but hardly for all.

GeForce go also took down almost all of it's titles due to licensing issues where Nvidia were too afraid to upset their partners, which shows there is no business here and they should never have invested in the first place.

But at least Nvidia's initial conceit was that it would piggy back on someone else's content ecosystem rather than building their own - building your own gaming content ecosystem is a) incredibly hard b) a fifteen year plus project and c) costs a hundred billion dollars. Google weren't willing to do those but launched a project that needed them.

Re: Google Stadia shuts down internal studios, changing business focus

#729
post #591

Earlier quoted context omitted.

It seems in recent times, Google product development is always backwards. They never fully commit to anything, with the mind that if they see an up-tick in adoption, they'll invest in it. But maybe if they put more than a cursory effort into anything new, they might provide something valuable and generate another revenue stream. But perhaps they're just too comfortable with the loads of cash coming from ads?

And on the other hand, Microsoft lost billions on Xbox (I can't find a citation, so I'm going from memory) and Xbox 360. They stuck with it for decades and have turned it into a great product.

Yes, but a) they were willing to keep investing billions and billions for years, and it appears Ruth Porat simply isn't going to let Google do that any more and b) they considered it a tactical must to do so.

As an investment it probably wasn't a good one, truth be told.

Google are stuck in a no-man's land. They keep going into sectors where you've got to invest a decade of money and hard work to get anywhere, but they have a CFO who basically demands any project makes money in two years or gets canned (for the avoidance of doubt, I'm not especially criticising this approach but it's clear most Googlers and their culture do not get it), and a generation of project managers who believe you can launch minimum viable products to consumers and fix it later. You can't make all three of those points work at the same time, and that's why literally anything they launch new at the moment is going to fail.

Re: Google Stadia shuts down internal studios, changing business focus

#730
post #281

Seems like Google is really streamlining the process between optimistic launch of a new product and it's eventual demise. Is anyone collecting objective data on the average lifespan of google products that aren't search, ads or maps?

https://gcemetery.co shows start, end and lifespan for each product.

also: https://killedbygoogle.com

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