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Google Stadia shuts down internal studios, changing business focus

kotaku.com

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Re: Google Stadia shuts down internal studios, changing business focus

#54

Post by ChuckMcM »

crucifiction wrote: post #45
guardiangod wrote: post #22

I know Google/Stadia recently partnered with LG to bundle the Stadia app with LG TVs, but I wonder why Google doesn't do this with every TV manufacturers (save Sony.) If I were Stadia's marketing chief, I'd 1. Bribe the TV manufacturers to include the Stadia app 2. Advertise that the TV includes _a game console_ during TV commercials. 3. Allow the TV users to pay a bit extra ($20?) to buy a basic game controller. 4.…

The reason they don’t push this is because Stadia, like a lot of things, is just a side project at google. It does nothing to drive significant new ad revenue, so it’s never going to get this kind of deep pocket investment.

I expect this is true. Perhaps Jade Raymond will start a service like Stadia and do this. It would be an excellent move on her part.

Re: Google Stadia shuts down internal studios, changing business focus

#55

Post by ngold »

riku_iki wrote: post #33
minimaxir wrote: post #14

> Said one source familiar with Stadia’s first-party operations, citing another tech giant’s widely publicized failure to create video games: “Google was a terrible place to make games. Imagine Amazon, but under-resourced.” "Google" and "under-resourced" in the same blurb is very funny.

By looking at how many projects/products they run, some individual niche team can be under-resourced.

I would like to know which projects are not under sourced? That's not adsense.

Re: Google Stadia shuts down internal studios, changing business focus

#56

Post by shadowgovt »

ketzo wrote: post #7

I think this might get the “oh, Google shuts down another area after a few years, color me surprised” crowd going, but for me this is totally the right move. There are a LOT of videogame developers out there. Many of them are quite good at what they do. The cloud gaming space, while much better than it used to be, has plenty of room for improvement — it’s not remotely mainstream yet, and there’s still time yet to min…

Game development is terribly fickle, and it's very much a space where Google is better positioned to sell pickaxes to miners than to try and seek the motherlode itself. TBH, I'd forgotten that they'd started up an in-house game dev team in the first place.

Re: Google Stadia shuts down internal studios, changing business focus

#57

Post by deegles »

scep12 wrote: post #49
crucifiction wrote: post #45

Earlier quoted context omitted.

The reason they don’t push this is because Stadia, like a lot of things, is just a side project at google. It does nothing to drive significant new ad revenue, so it’s never going to get this kind of deep pocket investment.

Then why do it at all? What would possibly justify such a large investment of capital if Google didn't believe it to be a potentially nontrivial contributor of future revenue?

People need promotions I guess.

Re: Google Stadia shuts down internal studios, changing business focus

#58

Post by josefresco »

sneak wrote: post #38
dharmab wrote: post #32

Earlier quoted context omitted.

The service isn't shutting down; they're closing their internal game dev studio that never released a game. You might get a kick out of https://killedbygoogle.com/

I read the article. I'll bet real money that Stadia is cancelled within five years.

It depends on how much they want to compete with Sony & Microsoft in this space. So far so good, IMHO, as an early Stadia adopter.

Re: Google Stadia shuts down internal studios, changing business focus

#59

Post by onion2k »

Forbo wrote: post #40

I'm having a hard time finding any info on what "SG&E" is despite a lot of searching. Can anyone provide some context?

"Stadia Games & Entertainment." It's Google's in-house content dev studio. Shutting it down means Stadia will need external support to work. If it's gets that then it'll be great. If it doesn't then it'll get killed off.
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