Sounds cool. Can I sum it up as Aviron is the peloton of the community and Hydrow is the Zwift? The difference being Zwift caters to people who are already vested and more hardcore in some ways where as peloton is the general public who want to try and get a quick good workout? Also - if you are following the peloton model - how are you going to build out the celebrity following for your athletes? I think that is one…
I would reverse the two. Hydrow is closer to peloton. They both have instructor led classes. Our content is focused around shorter, intense workouts, in the form of video games, live races, and strength programs. Neither Hydrow or Aviron cater to the avid rower. Our team is much smaller than you think and so celebrity following isn't on the roadmap yet - but hopefully one day! We are slightly less expensive than Pelo…
If you're still building out the roadmap put a little bit of resources (or thought spent) around the ability to add in live instructor classes further on down the line. That way you can bring that market along with you instead of the situation that Peleton and Zwift have that is an either or situation (different hardware considerations there, but annoying you are locked into one option). Different model and capital allocations - but worth considering.
Best of luck!