Onboarding? Ups, it is for the chosen ones.
Hey you wanna ride in my new cool sports car? Yep.
Sorry not here yet.
Welcome to the club(house)
11–15 of 15 posts
Re: Welcome to the club(house)
#12Earlier quoted context omitted.
It’s in the article
Do you know it's against the site guidelines here to just accuse people of not reading the article rather than actually presenting an argument? It doesn't matter how attractive a platform is if you simply aren't going to get onto it. Clubhouse can make me interested, but can't actually get me onboarded.
Yeah, it's not in the article.
I can imagine a scenario though, were they gradually increase the number of invites they give out. I think the idea is that the perception of scarcity will persist, even when invites aren't really scarce.
Re: Welcome to the club(house)
#13Earlier quoted context omitted.
Do you know it's against the site guidelines here to just accuse people of not reading the article rather than actually presenting an argument? It doesn't matter how attractive a platform is if you simply aren't going to get onto it. Clubhouse can make me interested, but can't actually get me onboarded.
Yeah, it's not in the article. I can imagine a scenario though, were they gradually increase the number of invites they give out. I think the idea is that the perception of scarcity will persist, even when invites aren't really scarce.
Right - the bulk of the article is about how the “cool factor” of scarcity and variable rewards induce a demand greater than what might be there if they were simply wide open.
Re: Welcome to the club(house)
#14Earlier quoted context omitted.
Yeah, it's not in the article. I can imagine a scenario though, were they gradually increase the number of invites they give out. I think the idea is that the perception of scarcity will persist, even when invites aren't really scarce.
Right - the bulk of the article is about how the “cool factor” of scarcity and variable rewards induce a demand greater than what might be there if they were simply wide open.
So two things: first, they are opening the app up to anyone (and on Android) in the near future (timing TBC of course). It'll be interesting to see if the hype they've built will last all the way through to then.
Second, I fully agree with you that opening the app up is actually problematic for them. It's almost like the opposite of the network effect, where I think having more people on the platform is going to potentially make the quality deteriorate. Right now, it feels authentic but somewhat curated (i.e. we have moderators who invite high-profile and very interesting panelists on to speak) - I'm not sure that will be maintained when it becomes a free-for-all.
Re: Welcome to the club(house)
#15Want to know how Clubhouse uses product psychology to draw in users and generate hype? Check out this post.
I forgot to mention, here's a TLDR visual story if you aren't a fan of long-form:
https://stories.nws.ai/1288496439/how-clubhouse-went-viral/